REQUIRED SKILLS & EXPERIENCE

• 6+ years in brand marketing, with 3+ years in international/global leadership
• Proven experience in the FMCG/CPG sector
• Strong team leadership and talent development track record
• Expertise in global brand management, campaign development, and product launches
• Data-driven decision-maker with strong commercial acumen

JOB PURPOSE

The Senior International Brand Manager is responsible for shaping and executing the strategic direction of the brand across international markets. This role leads a high-performing team and partners cross-functionally to build brand equity, drive market share, and support revenue growth—ensuring global consistency with local relevance.

KEY RESPONSIBILITIES

• Define and execute global brand strategy aligned with company and market goals
• Act as brand guardian, ensuring consistency in identity, messaging, and tone
• Champion the brand vision across geographies and business units
• Lead and develop a team of brand and marketing professionals
• Set clear objectives, provide coaching, and drive a high-performance culture
• Analyze trends, consumer behavior, and performance data to inform strategy
• Translate insights into actionable brand plans tailored for local markets
• Oversee global campaigns and content across digital and traditional channels
• Collaborate with creative agencies and local teams for campaign rollouts
• Ensure timely delivery of global toolkits to markets
• Work closely with commercial, digital, R&D, and supply chain teams
• Partner with regional and local marketing teams for alignment and execution
• Influence product development and innovation based on market needs
• Lead global go-to-market strategies for new product launches
• Own global dashboards and KPIs, monitoring brand health, sales, and ROI
• Continuously optimize strategies based on data and business performance