Senior/Lead Product Analyst

at  Creative Fabrica

WHY WE NEED YOU:

We’re looking for a Senior Product Analyst to join our team and play a pivotal role in shaping our product strategy and driving impactful decisions across the organization. As a key partner to the product team, you will be at the forefront of developing the product analytics function, helping us to establish metrics, concepts, and a clear analytics strategy to guide product innovation. You’ll be able to craft a robust analytics foundation, introducing self-serve capabilities and the tools necessary to empower data-driven decision-making at all levels.
This role offers a unique opportunity to join our almighty, expanding data team and make a direct impact on the product’s direction and success. If you’re passionate about using data to unlock insights and drive strategic decisions, this is your perfect role. Join us and bring your expertise to build a future of informed insight-led product growth!

YOU NEED THESE QUALIFICATIONS:

• Proven experience in Product Analytics, with a track record of influencing decision-making in Product-led growth motions.
• Deep understanding of product metrics, user behavior analysis, and experience in defining KPIs and success metrics.
• Strong analytical skills with a solid foundation in statistical methods, A/B testing, and experimentation.
• Proficiency in SQL for querying large datasets; experience and willingness to work with data transformation tools like DBT is a major plus.
• Expertise in creating user-friendly dashboards and visualizations, and in setting up self-serve product analytics tools such as Amplitude or Mixpanel.

AND THESE SOFT SKILLS:

• A proactive approach to identifying issues, asking insightful questions, and suggesting actionable solutions.
• Strong communication skills to work closely with Product Managers and cross-functional teams, translating data insights into clear recommendations.
• Eagerness to stay updated with new analytics methods, tools, and best practices; a curiosity-driven approach to data.

• Partner with the product team to develop innovative features and strategies, leveraging data and insights to guide and shape product decisions.
• Conduct in-depth analysis on large datasets to uncover actionable insights into user behavior and product usage, directly influencing product decisions.
• Help establish the product analytics discipline, including frameworks, best practices, ways of working, and tooling.
• Establish self-service analytics infrastructure, create intuitive dashboards, and build clean, user-friendly data models that support effective decision-making.
• Design, analyze, and interpret A/B tests to enhance customer journeys and improve overall product experience.
• Build data models in DBT alongside Analytics Engineers to create the cleanest data models and metrics.