WHAT ELSE YOU SHOULD KNOW

Location: Remote in the US (all team members are remote but we meet regularly and you’re supported to travel to collaborate with colleagues in person)
Contract: Full-time.

Hiring Process:

• 30-min introductory chat
• 30 minutes with each of our leadership team
• Case-based working session
• 30-min final meeting with our CEO and founder, Oege de Moor

We use AI every day — it’s baked into how we build and sell. But when it comes to this job, we’re looking for someone who leads with curiosity, empathy, and real perspective. If that’s you, we’d love to talk.
We believe in people who are driven by curiosity and a willingness to learn. Even if you don’t check every box, we encourage you to apply if you’re excited about the role and our mission.
Compensation Range: $200K - $350

YOUR ROLE: SENIOR/LEAD PRODUCT MARKETING MANAGER- FOUNDING TEAM.

You’ll be a founding member of the product marketing function at XBOW. You’ll work closely with the founders, product team, and early go-to-market team to shape how we bring our products to market and tell our story to customers. You’ll help define positioning and messaging, drive key launches, and build the foundational marketing assets that power our sales and growth efforts.
This is a high-impact IC role for someone who loves turning complex technical concepts into clear, compelling narratives—and wants to play a hands-on role in building an early-stage category-defining company.

WHAT YOU’LL DO

• Define and evolve XBOW’s positioning, messaging, and narrative for a technical security audience
• Refine positioning, messaging, and packaging for XBOW’s products based on customer insights, competitive research, and product intuition
• Partner with product and engineering to plan and execute feature and product launches
• Create sales and customer-facing materials that clearly communicate XBOW’s value
• Develop audience segmentation, personas, and use cases to guide go-to-market strategy
• Collaborate with growth and content teams on messaging and campaign development
• Serve as a key voice of the customer and bring market insights into the product development process