JOB ADVERT

We are looking for an experienced legacy fundraiser to join our team as a Senior Legacy Marketing Officer
At Mencap, we’re passionate about making the UK the best place to live for people with a learning disability. Our friendly and ambitious Legacy Fundraising Team plays a vital role in helping achieve that vision – and we’re looking for a creative and driven person to help us grow our legacy giving pipeline and build meaningful supporter relationships.

WHAT WE’RE LOOKING FOR

We’re looking for someone proactive, creative, and organised, who is excited to make an impact in a values-led organisation.

You’ll bring:

• Strong project management skills and experience delivering marketing campaigns (Essential)
• Ability to manage multiple priorities and deadlines with a keen eye for detail
• Experience analysing campaign data to drive improvements (Essential)
• Confidence in communicating with a range of stakeholders, including presenting
• Experience using CRM systems (ideally Salesforce) and email marketing platforms (Essential)
• Experience with Canva or similar content creation tools (Desirable)
• Knowledge of legacy fundraising or the charity sector (Desirable)

ABOUT MENCAP

Our vision is for the UK to be the best place in the world for people with a learning disability to live happy and healthy lives.
We’re here to support people with a learning disability, their families and their carers. We fight for a kinder, fairer and more inclusive society for people with a learning disability to live in.
At Mencap, everyone works with people with a learning disability either providing support or advice, or alongside one another as colleagues.

Belonging at Mencap is for everyone, every day, everywhere.

• Everyone is expected to treat people well and make Mencap an inclusive organisation.
• Every day we grow and learn. It’s okay to make mistakes but we learn from them and make changes
• Everywhere people will feel respected, valued, and safe to be themselves.

We have Belonging network groups that meet online and are open to all colleagues. The groups include people who identify as Black and Asian, LGBTQIA+, disabled or with a long- term health condition, women, parents and carers, and their allies.
We want to encourage everyone to apply to work at Mencap and we offer a variety of different contract types and working patterns. We’re not looking for specific experience. It is your personality and values that will make you a great colleague. We will train and develop you to succeed in the role you’re applying for

As our new Senior Legacy Marketing Officer, you’ll lead on the planning and delivery of inspiring cross-channel campaigns to promote gifts in Wills – with a strong focus on digital. You will:

• Lead acquisition campaigns to grow quality legacy leads, testing and learning through digital channels alongside our Digital Marketing Specialist
• Plan and deliver a successful annual legacy supporter event
• Collaborate with our Gifts in Wills Officer to gather stories, write copy, and create engaging content
• Own relationships with key external suppliers and internal stakeholders to ensure campaign success
• Use Salesforce to analyse campaigns and deliver insights to improve future activity
• Create visual assets using Canva to support smaller campaigns