Senior Lifecycle Marketing Manager at Maven

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

160000.0

Posted On

24 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, Email Marketing, Push Notifications, In-App Messaging, Data Analysis, Project Management, Stakeholder Collaboration, Audience Segmentation, Personalization, A/B Testing, HTML Proficiency, Communication Skills, Curiosity, Innovation, Healthcare Knowledge, Wellness Engagement

Industry

Hospitals and Health Care

Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) Maven is seeking a B2C Senior Lifecycle Marketing Manager to join our Member Communications Team, the group responsible for driving lifetime value, engagement, and retention across all member journeys. This role will report up into the head of Member Comms & Content and focus primarily on driving member engagement and retention through email, push, in-app message and modals. This role is both strategic and hands-on—ideal for someone who thrives in a complex, fast-paced environment and takes pride in bringing order and optimization to intricate systems. You’ll own the full member lifecycle across multiple programs—Fertility, Maternity, Parenting, Menopause, and more—using data, creativity, and cross-functional collaboration to help members get the right support at every stage of their journey. You’ll serve as the gatekeeper of the member experience, ensuring our lifecycle communications are cohesive, effective, and evolving alongside our product and clinical strategies. As a Senior Lifecycle Marketing Manager at Maven, you will: Own the member lifecycle. Lead the end-to-end strategy, execution, and optimization of lifecycle journeys across email, push, and in-app channels, ensuring they reflect Maven’s evolving products and audience needs. Act as the system steward. Manage all operations in Braze, including audience segmentation, personalization, QA, scheduling, and reporting—while maintaining journey hygiene and integration health. Manage monthly intake of projects. Review requests, manage tickets in Jira, and communicate with stakeholders on project needs from start to finish. Manage Braze contractor. Oversee contractor who supports building, QAing, and launching Braze campaigns when applicable. Drive engagement and re-engagement. Lead initiatives to improve member retention, reactivation, and program enrollment through data-driven experimentation and targeted campaigns. Collaborate cross-functionally. Partner with product, clinical, and marketing teams to bring engagement strategies to life, support clinical behavior change goals, and amplify key product moments. Lead with data. Use analytics to identify and test weak points in the user journey, uncover opportunities for improvement, and report on key metrics that demonstrate impact. Champion excellence. Ensure all member communications are on-brand, accessible (including dark mode optimization), and deliver a consistent, empathetic, and inclusive member experience. Innovate and improve. Continuously propose and execute on journey improvements, lifecycle hygiene, and scalable systems that enhance both efficiency and performance. We're looking for you to bring: 5+ years of lifecycle marketing experience driving measurable engagement and retention Deep expertise in email and push strategies that drive product interaction and behavior change Proven ability to manage complex, cross-channel journeys in Braze, including segmentation and Liquid personalization Strong analytical skills and familiarity with experimentation and A/B testing frameworks Proficiency in HTML and QA Excellent project management, communication, and stakeholder collaboration skills A service mindset—comfortable managing intake from multiple teams while leading your own strategic initiatives A meticulous, systems-oriented approach with curiosity and innovation at the core Preferred Qualifications: Experience in healthcare or health tech, particularly in high-growth or early-stage environments Familiarity with clinical or wellness engagement strategies A passion for making healthcare more equitable and human-centered The base salary range for this role is $136,000-$160,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This role requires active work authorization in the US. Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction. At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams. Benefits That Work For You Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits: Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. Whole-self care through wellness partnerships Hybrid work, in office meals, and work together days 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) Annual professional development stipend and access to a personal career coach through Maven for Mavens 401K matching for US-based employees, with immediate vesting These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.

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Responsibilities

Own the member lifecycle and lead the strategy, execution, and optimization of lifecycle journeys across various channels. Collaborate cross-functionally to enhance member engagement and retention through data-driven initiatives.