Senior Manager, ABM Marketing at PayPal

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Mar, 26

Salary

0.0

Posted On

05 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

ABM Campaigns, Digital Marketing, Lead Generation, Content Development, Collaboration, Performance Measurement, Problem Solving, Marketing Automation, CRM Tools, B2B Marketing, Fintech, SaaS, Email Marketing, Social Media Advertising, Programmatic Initiatives, Event Coordination, AI Utilization

Industry

Software Development

Description

Lead complex marketing projects and initiatives to drive business growth Resolve complex marketing problems and develop innovative solutions Determine methods and procedures for new marketing assignments Implement global process improvements to enhance marketing effectiveness Collaborate with senior leadership to align marketing strategies with business goals Provide thought leadership and expertise in marketing best practices 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. In your day-to-day role, you will... Execute targeted ABM campaigns for Enterprise Payment Solutions: implement personalized marketing campaigns tailored to strategic enterprise accounts, aligning with the overall ABM and enterprise payments strategy. Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives. Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists. Coordinate ABM events, webinars, and industry-specific engagements for Enterprise Payment Solutions: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment. Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement. Collaborate with cross-functional teams: partner closely with sales, product marketing, demand generation, and customer success to ensure campaign alignment and effectiveness for enterprise payments. Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics Minimum 5 years of relevant work experience and a Bachelor's degree or equivalent experience. Proven success in managing and executing B2B or ABM campaigns. Strong knowledge of digital marketing channels, tools, and technology platforms. Experience working in technology, fintech, or SaaS industries. Familiarity with CRM and marketing automation tools like Salesforce and Demandbase. Comfortable in a fast-paced and fluid working environment A natural problem-solver, seeks to find ways around roadblocks to execution Passionate about creating best-in-class marketing campaigns Curious about how to leverage AI in their day-to-day for more efficiencies

Responsibilities

Lead complex marketing projects and initiatives to drive business growth while resolving complex marketing problems. Execute targeted ABM campaigns and manage digital marketing efforts to enhance engagement and support pipeline acceleration.