We’re looking for a strategic and imaginative communicator to lead our Audiences and Communications team as we launch a bold new vision: to grow and deepen our audiences through work that is audience-focused, data-informed and values-driven.
As Senior Manager, Audiences and Communications, you’ll shape inclusive, creative strategies that connect people to powerful stories - from local experiences to global conversations. Working across exhibitions, learning, civic engagement and more, you’ll ensure the Whitworth’s voice is clear, compelling and grounded in care.
This is an exciting opportunity to help shape how a cultural institution speaks, listens and grows.

ESSENTIAL SKILLS, KNOWLEDGE AND EXPERIENCE

• Significant experience in a senior management role within with a gallery, museum, visual arts organization or visitor attraction.
• Significant experience in a senior communications role, including audience development strategies and brand development.
• Exceptional verbal and written communication skills with a background in managing and developing high-performing teams.
• Demonstrable expertise in editorial and copywriting, engaging with press and media, and leading multi-channel marketing campaigns.
• Proven leadership in setting and achieving objectives, with strategic planning and implementation skills in communications or PR.
• Experience managing confidential issues and crisis communications, with a strong grasp of digital media and innovative practices.
• Project management skills to prioritise effectively under pressure, alongside budget management.

• Develop and implement an integrated communications and audience development strategy that aligns with Whitworth’s vision and engages with diverse audiences and partners both physically and digitally.
• Create and deliver a data-informed audience development plan and execute measurable media campaigns to shape and enhance the gallery’s reputation and reach.
• Develop and manage integrated press, media relations, and public relations activities, including collaboration with PR agencies to raise the museum’s profile.
• Drive social media engagement, ensuring alignment with Whitworth’s values and commitment to inclusive communication. Develop engaging content from gallery collections to foster deeper visitor connections.
• Ensure that inclusion, equality, and transparency are central to all communications, branding, and media efforts.
• Lead and manage direct reports, focusing on their personal and professional development to meet current and future organisational needs.
• Oversee communications projects to maintain a consistent tone and messaging across all channels, managing budgets and contracts to support strategy implementation.
• Advise the Executive team and develop plans and proactive responses on media and advocacy strategies, managing sensitive issues and crisis communications.
• Collaborate with colleagues and external partners to track communications metrics and ensure compliance with funder acknowledgment requirements.