Senior Manager, B2B Integrated Marketing at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Jan, 26

Salary

0.0

Posted On

28 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Integrated Campaigns, Project Management, Data-Driven Decision Making, Agency Management, Demand Generation, Account-Based Marketing, Stakeholder Influence, Performance Optimization, Storytelling, Creative Collaboration, Marketing Strategy, Segmentation, Buyer Journey, Multi-Channel Campaigns, Growth Mindset, Operational Improvement

Industry

Software Development

Description

Lead the development and execution of marketing strategies and campaigns Identify and recommend best practices for marketing processes and initiatives Analyze business trends to inform marketing decisions and strategies Collaborate with cross-functional teams to drive marketing projects and programs Monitor and evaluate the effectiveness of marketing activities Provide guidance and mentorship to junior marketing team members Implement scalable campaign processes and frameworks that drive efficiency and repeatability. Performance, Analytics & Optimization Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience. Lead the end-to-end strategy, development, and execution of high-impact integrated marketing campaigns across the U.S. B2B business. Define the overarching marketing strategy, segmentation, value propositions, and messaging frameworks that ladder up to business goals and global brand priorities. Translate complex business objectives into cohesive, multi-channel campaigns that engage Enterprise and SMB audiences across paid, owned, and earned media. Act as the primary driver for agency relationships—setting clear expectations, managing deliverables, and holding teams accountable for quality and performance. Partner with internal teams across Product Marketing, Sales, Content, Growth, Events, and Analytics to align on priorities and deliver unified, impactful campaigns. Navigate ambiguity and build alignment across senior stakeholders, demonstrating executive presence in presenting strategies and results to leadership. Required: 10-15 years of B2B marketing or integrated campaign experience, preferably in technology, payments, or SaaS industries. Demonstrated success leading full-funnel, multi-channel marketing campaigns that drive measurable growth. Proven track record influencing senior stakeholders and presenting to executive leadership. Deep knowledge of the U.S. marketing and paid media landscape, with global collaboration experience. Strong understanding of the Enterprise and SMB customer lifecycle and buyer journey. Advanced project management and organizational skills with the ability to juggle multiple initiatives simultaneously. Data-driven decision-maker with fluency in campaign analytics, attribution models, and performance optimization. Experience managing and optimizing agency partnerships for large-scale, integrated campaigns. Strong storytelling and creative collaboration skills, with the ability to simplify complex messages into compelling narratives. Experience with demand generation and account-based marketing (ABM) strategies. Track record of driving innovation, operational improvement, and scalable campaign frameworks. Growth mindset, with the ability to lead through influence and inspire cross-functional teams to achieve ambitious goals. A strategic mindset grounded in brand leadership and data-driven marketing. The confidence and composure to represent marketing at senior forums and influence decision-making. The discipline of a world-class project manager—balancing strategy with executional rigor. A bias for action, passion for results, and the ability to thrive in a fast-paced, matrixed environment.

Responsibilities

Lead the development and execution of marketing strategies and campaigns while collaborating with cross-functional teams. Monitor and evaluate the effectiveness of marketing activities and provide guidance to junior team members.