Senior Manager, B2B Marketing at Liberty Latin America Communications, Inc.

Five Rivers, Tunapuna-Piarco, Trinidad and Tobago -

Full Time

Start Date

Immediate

Expiry Date

27 Sep, 26

Salary

0.0

Posted On

29 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing Strategy, ROI Optimization, Demand Generation, Content Marketing, Budget Management, Digital Marketing, Brand Strategy, Lead Generation, Agency Management, Strategic Planning, Stakeholder Management, Cross Functional Leadership, Market Analysis, KPI Definition, Project Leadership, Regional Business Operations

Industry

Telecommunications

Description

WHAT IS THE ROLE The Senior Manager, B2B Marketing is responsible for the B2B Marketing strategy with a strong focus on ROI. He/she creates and executes a marketing plan which supports the revenue targets by creating events, thought leadership activities, email/digital marketing, content marketing for both the enterprise and SMB segment. This is regional role covering multiple markets. WHAT YOU'LL DO Develop the B2B marketing strategy based on a thorough understanding of the P&L and revenue objectives Understand and help define key B2B segments and create a conversion strategy Own B2B Marketing Budget and forecasting while monitoring key metrics and developing plans to optimize performance. Allocate budget across markets and activities ensuring the best ROI Define marketing activities such as events, content strategy, email, digital, sponsoring,… Define kpis and follow up ROI of each activity; pivot the plan where needed based on the data Develop the brand strategy and messaging for Business and own overall look and feel of the brand. Develop and execute a multi-channel content strategy and plan, resulting in YOY increases in customer attraction, engagement, nurturing and conversion, and retention. Lead overall demand generation planning efforts including production of lead generation goals and forecasts, setting/managing budget priorities, and measuring overall results. Translate strategic initiatives and imperatives into actionable marketing strategy aligned to target metrics. Manage partner support funding among the territories to ensure maximum ROI on activities. Guide the in-market execution, to ensure excellent execution Monitor competitor & other category best practice, identifying opportunities to leverage learning Building a happy and high performing team and create strong relationships with stakeholders across the business WHAT YOU'LL NEED Minimum of a Marketing, Communications or Business Degree A minimum of 7 years’ experience in a B2B marketing/commercial leadership role Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example Experience of operating in a regional business Strategic planning & delivery leadership Agency Management and leadership of teams within a high performance organization Project leadership on a multi-site, multi-stakeholder level Experience managing direct reports and managing through cross functional teams

Responsibilities

The Senior Manager is responsible for developing and executing a B2B marketing strategy focused on ROI across enterprise and SMB segments in multiple regional markets. Key duties include managing the marketing budget, leading demand generation efforts, and overseeing multi-channel content and brand strategies.