Job Title: Senior Manager, Biddable Media Strategy
Location: Cambridge, MA Morristown, NJ (Hybrid 3 days per week on-site)

ABOUT THE JOB

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.
The biddable media ecosystem, including programmatic, paid search, and social, requires close optimization and cross-channel coordination to maximum campaign efficacy and efficiency.
The Dupixent US Media Strategy & Planning team is seeking an innovative & passionate Digital channel expert. The Senior Manager of Biddable Media Strategy will consolidate oversight of these performance-driven channels to: enable greater agility in budget allocation and real-time optimization to improve ROI & scale winning strategies.
Biddable media channels play an integral role in Dupixent’s customer-centric, data-driven campaign strategies. The Senior Manager of Biddable Media Strategy will drive digital thought-leadership & agency management across Dupixent’s Consumer (DTC) and Non-Personal Promotion (HCP) paid media campaigns. The scope of this role supports several annual campaigns, spanning five Immunology Franchises: Dermatology, Respiratory, Gastroenterology, Enterology & Allergy.
The Senior Manager of Biddable Media Strategy will report to the Director, Media Strategy & Planning, and work collaboratively with the Associate Directors of DTC & HCP Media Strategy, to deliver best-in-class integrated channel strategies.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

REQUIRED QUALIFICATIONS

• Work Experience: 5+ years of experience in Digital Marketing, Search Engine Marketing and Programmatic advertising
• Technical skill: Proficiency in Microsoft Office Suite & practiced experience in Digital platforms inclusive of: Google, Bing, Search Ads 360, Google Analytics
• Education: Bachelor’s degree in marketing or a related field
• Ability to manage large data sets and identify trends to inform campaign recommendations and business decisions
• Experience working with data/performance dashboards to analyze, visualize, and interpret key metrics, with proficiency in tools such as Tableau, Power BI, or similar platforms
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong understanding of 1st & 3rd-party data activation strategies, CDP/DMP utilization, and audience segmentation best practices
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills, with a proven ability to explain complex technical concepts to different audiences to enable effective cross-functional decision making
• Strong understanding of financial fundamentals and proficiency with budget management, including tracking and updating accruals across a large portfolio, reconciling invoices, and ensuring compliance with financial policies and procedures
• Collaborative, high energy team player

PREFERRED QUALIFICATIONS:

• Insatiable curiosity and champion for testing and learning of AI offerings and capabilities within the Digital media marketplace.
• Proven track record of toggling strategic thinking between individual campaigns and bigger picture portfolio lens, utilizing knowledge and insights across several campaigns, to build a larger roadmap for the Dupixent brand portfolio.
• Advertising, Digital or Media agency experience
• Pharmaceutical/Biotech experience a plus (or other heavily regulated industries)
• Familiarity with AI-driven bidding strategies, machine learning applications in media buying, and automation tools.
• Experience managing large-scale media budgets ensuring accountability and efficiency in spend.
• Ability to translate complex data insights into strategic recommendations for senior leadership and cross-functional teams.

• Deep understanding of digital media fundamentals, programmatic advertising technologies & activating 1st & 3rd party data segments.
• Track & analyze digital campaign performance - in partnership with internal & external Analytics partners – to identify optimization opportunities to maximize business outcomes, ROI.
• Responsible for management of Media Agency of Record, to develop and implement Digital media strategies that are aligned to business objectives – inclusive of audience targeting, channel prioritization and budget allocation.
• Ensure Performance Media channels deeply alignment with Dupixent’s holistic performance measurement frameworks.
• Navigate a highly matrixed environment as part of an Alliance, joint venture brand.
• Skilled in achieving consensus and buy-in via power of influence, across multiple stakeholders/cross-functional business partners. Inclusive of: Brand Marketing, Insights & Analytics, Market Research, Sales & Digital Enablement.
• Work effectively within the established corporate and industry compliance guidelines
• Proactive, results-driven mindset – eager to take initiative, adapt quickly to shifting priorities and focus on high impact opportunities that drive business growth.
• Act as a subject matter expert (SME) within the organization, advising stakeholders on best practices, new developments, and opportunities within the biddable media landscape.
• Experience with biddable media campaign execution via DSPs (e.g., The Trade Desk, DV360), paid search platforms, and social advertising tools.
• Ensure seamless integration of biddable media efforts with broader omnichannel initiatives, including CRM, website personalization, and dynamic creative optimization.