Senior Manager - Brand Analytics & Pricing Management. MTN Mobile Money at MTN

, , Uganda -

Full Time

Start Date

Immediate

Expiry Date

02 Apr, 26

Salary

0.0

Posted On

02 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Pricing Strategy, Market Research, Data Analysis, Financial Modelling, Product Evaluation, Communication Skills, Negotiation Skills, Project Management, Consumer Insights, Media Management, Campaign Management, Team Leadership, Creative Thinking, Detail Orientation, Strategic Planning

Industry

Telecommunications

Description

Main Purpose: To manage the development and implementation of the overall MTN Mobile Money strategy and value propositions. Support business in providing optimal pricing structures to maintain profitability in line with strategy. Manage overall Momo Brand strategy (ATL, BTL & TTL) in liaison with MTNU Brand strategy. Measure performance and provide insights through collection and interpretation of data concerning customers and their usage behavior, channels used, competition and the macro-environment into relevant, accurate and usable strategic knowledge MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position. Job Title: Senior Manager - Brand Analytics & Pricing Management Reports to: Chief Commercial Officer (MTN MoMo) with a dotted reporting line to the Chief Marketing Officer, MTN Uganda No. of Vacancies: 1 Main Job Functions: Pricing Strategy and Implementation • Develop and maintain a pricing framework and methodology in the organisation • Develop and manage tools and models to assess MTN’s key value drivers and provide ad hoc analytical support to assess key strategic decisions’ economic and commercial impact (e.g., major investments, disruptive products or pricing plans) • Optimization of the company's value propositions through developing competitive pricing strategies with segmented propositions targeting specific customers. • Provide and validate main strategic assumptions for all business cases in the organisation to ensure alignment with MTN’s Business Plan and strategy • Pushing the barriers and driving creative ways of pricing, bundling and packaging that are more effective than currently deployed in the markets • Ensure collaboration with other business units in developing business models and frameworks that support business decisions and business planning and assist in developing and reviewing scenarios within the models. • Work with Product Managers and Marketing Communications to ensure that pricing is understandable and attractive to target customers • Methodically collect competitive market analysis and performance measurements, develop alternative responses, and make appropriate recommendations to preserve and expand products market position. Brand and Media Management. • Develop and execute integrated brand communication and media plans with cross-functional teams. • Lead brand research, consumer insights, and market analysis to inform brand strategy. • Ensure consistent messaging, strong brand integrity, and effective brand touchpoints across all channels. • Manage end-to-end brand and media campaigns, content development, and marketing collateral. • Implement brand awareness, perception, and loyalty initiatives and track performance. • Guide media strategy, evaluate media proposals, and optimize media by target segment. • Coordinate with media owners, agencies, and service providers, including contract and SLA negotiations. • Manage production schedules, approvals routing, and campaign execution timelines. • Develop processes that improve brand marketing and communications efficiency. • Provide insights, updates, and strategic support to business units and executive teams. Education A bachelor's degree in Statistics/Economics/Commerce) or related courses Postgraduate qualifications advantageous Industry experience or functional experience an advantage Work Experience Minimum of 5 to 7 years’ experience in the area of specialization Experience in Business Analytics, Pricing, Market Research, financial modelling and product evaluation. Experience in supervising/managing others Experience working in a medium to large organization Prior experience of mobile industry Demonstrated ability to influence management level staff in group and 1:1 situations Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level Knowledge & Training • Products and Services and Solutions • Systems training • Computer software training • Project management • Communication and Negotiation skills • Assertiveness • Finance Behavioral Qualities • Integrity • Creativity • Persuasiveness • Team player ABOUT US We at MTN Uganda are a purpose and value-led organization! At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals. We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application! Female Applicants are strongly encouraged to Apply! Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for.

Responsibilities

The Senior Manager will manage the development and implementation of the MTN Mobile Money strategy and pricing structures to ensure profitability. They will also oversee brand strategy and performance measurement through data collection and analysis.