Brand Growth and Profitability

- Maximize sales and profitability of brand stores in line with Company targets

- Develop the brand launch strategy in consultation with the Brand General Manager

- Control costs within budgetary guidelines for the brand stores

- Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans

- Review feedback from territories on Brand acceptance and customer expectations

- Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory

- Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager

- Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection

- Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.

- Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores

- Determine buying requirements and formulate buying plan and budget

- Conduct product selection in coordination with the buying requirements and the product research received

- Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)

• Brand Image