Are you a brand performance expert with a passion for turning data into game-changing insights?
We’re looking for a strategic thinker to shape how we measure and optimise our global brand impact. If you thrive on analysing brand effectiveness, influencing creative and media strategies, and collaborating with top industry partners, this is your chance to make a real difference. Join us to drive data-led decisions, unlock brand growth, and shape the future of marketing at LEGO!
We’re pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.
No relocation assistance is offered for this position.

• Lead Brand Performance Strategy – Help drive the global brand performance agenda, partnering with the LEGO brand development team to define and implement a brand measurement roadmap.
• Brand Performance Measurement & Insights – Own aspects of the brand performance measurement framework, delivering insights to global, regional, and market partners to optimise marketing investments.
• Data-Driven Decision Making – Triangulate multiple data sources (internal, external, MMM, Insight agency partners) to assess marketing effectiveness, identify key drivers, and inform future investments.
• Hypothesis-Led Brand Optimisation – Create testable hypotheses around brand strength and performance, collaborate with others to test, track, and findings to drive improve performance.
• Advanced Analytics & Attribution – Partner with external agencies and internal data science teams to lead analytical modelling projects, such as attribution modelling & MMM.
• Cross-Team Collaboration & Business Impact – Leverage team expertise to consult with brand insights, ensure alignment with business goals, and drive measurable incremental sales growth.