Senior Manager, Brand Management at Emory Healthcare

Tucker, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing, Communications, Social Media Strategy, Project Management, Audience Research, Competitive Intelligence, Brand Health Measurement, Narrative Development, Collaboration, Change Management, Leadership, Mentorship, Budget Management, Stakeholder Engagement, Brand Governance

Industry

Hospitals and Health Care

Description

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And more Work Location: Atlanta, GA Description We are seeking an experienced Senior Manager, Brand to lead the strategy, stewardship, and evolution of the Emory Healthcare brand. This role is accountable for ensuring the brand is consistently expressed across all touchpoints and reflects the organization's mission, values, and strategic ambitions. The Senior Manager will oversee brand management, governance, organic social media, and enterprise brand campaigns, combining strategic vision with operational excellence to build a strong, differentiated brand that supports business growth, consumer trust, and employee engagement. Team Leadership & Development: Lead, mentor, and develop a team supporting brand management and organic social media, fostering a collaborative, high-performance culture grounded in creativity, accountability, and shared standards Establish clear expectations, provide ongoing coaching, and support professional development for team members Brand Strategy & Positioning: Set the vision for Emory Healthcare's brand strategy, brand architecture, visual identity, voice, and messaging Ensure alignment of brand strategy to organizational goals and audience needs across both B2C and B2B environments Brand Governance & Standards: Define and maintain enterprise brand guidelines, playbooks, and governance frameworks to ensure clarity, scalability, and compliance Ensure consistent application of brand standards across internal teams, agencies, and vendors Brand Oversight & Advisory: Serve as the enterprise steward of the brand, providing strategic guidance, reviews, and approvals for key brand expressions Oversee brand alignment across campaigns, digital experiences, and patient-facing communications Brand Campaign Strategy & Execution: Lead the development and execution of systemwide brand campaigns that build awareness, strengthen reputation, and drive brand preference Manage agency and vendor relationships, contracts, and budgets to support brand execution, research, and content production Organic Social Media Strategy: Oversee strategy, planning, and execution of organic social media to build brand awareness, thought leadership, community engagement, and reputation Ensure all social media activity aligns with brand standards and enterprise messaging Audience Insights & Market Research: Partner on audience research initiatives to uncover insights into audience needs, motivations, and behaviors across consumer and provider segments Competitive Intelligence & Optimization: Monitor competitor positioning, messaging, and brand presence to identify opportunities and risks related to brand differentiation Evaluate emerging trends, platforms, and best practices to keep the brand relevant, modern, and competitive, particularly in digital and social environments Brand Health Measurement: Develop and manage brand health tracking, including awareness, perception, equity, and sentiment metrics Translate findings into actionable insights to strengthen brand performance and inform strategic decisions Messaging & Narrative Development: Advance a unified brand narrative that reinforces differentiation and elevates reputation Support patient acquisition, employer branding, philanthropy, and academic partnerships through consistent storytelling Cross-Functional Collaboration & Training: Partner with stakeholders across the organization to drive brand-aligned initiatives and integrate brand standards into workflows and processes Develop programs, tools, and resources that educate and empower internal teams to align with brand standards, including onboarding and training materials Reputation Monitoring & Risk Management: Oversee brand perception monitoring and support timely escalation and response strategies for reputational risks across social and public channels Additional Duties as Assigned Travel: Occasional Travel to Emory Healthcare Locations Work Type: Hybrid employee - splits time between working remotely and working in the office MINIMUM REQUIRED QUALIFICATIONS: Education - Bachelor's degree in marketing, communications, business, or related professional experience. Degree not required. Experience - Minimum of 8 years of experience in brand management, marketing, or communications, preferably within healthcare, higher education, or other mission-driven organizations, including at least 3 years of people management experience Knowledge, skills, and abilities (required): Strong understanding of brand architecture, visual identity systems, messaging, and narrative development Experience overseeing organic social media strategies and programs Ability to synthesize audience research, market research, and brand health data into actionable insights Experience with competitive intelligence, customer insights, and brand perception tracking Strong project management skills, including managing budgets, agencies, and multi-stakeholder initiatives Excellent communication, facilitation, and change management skills Demonstrated success driving alignment and adoption of brand standards across diverse teams Preferred Qualifications: Education - Master's degree in marketing, communications, business, or related field Experience Experience within large, complex, or highly regulated organizations Knowledge, skills, and ability requirements (preferred): Experience leading enterprise brand transformation or large-scale brand campaigns JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties. Additional Details Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations. PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Responsibilities

The Senior Manager will lead the strategy and evolution of the Emory Healthcare brand, ensuring consistent expression across all touchpoints. This role includes overseeing brand management, governance, social media, and enterprise brand campaigns to support business growth and consumer trust.