Senior Manager, Brand Marketing & Communications at BOC Group Life Assurance Company Limited

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Full Time

Start Date

Immediate

Expiry Date

19 Oct, 26

Salary

0.0

Posted On

21 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Corporate Communications, Corporate Sustainability, ESG Strategy, Stakeholder Engagement, Project Management, Budget Management, Analytical Skills, Presentation Skills, Strategic Planning, Social Philanthropy, AI Application, Microsoft Office, Public Relations, Team Leadership, Business Acumen

Industry

Insurance

Description

BOC Life is seeking an experienced Senior Manager as the Section Head of the Brand Marketing and Communications function with professional capabilities encompass the company’s Brand Marketing (BM), Corporate Communications (CC) as well as Corporate Sustainability (CS) functions, to lead, implement and drive results of the corporate flagship BM-CC-CS projects and initiatives, to achieve the functional missions and targets through seamless collaboration and partnership with internal and external stakeholders, to uplift the company’s brand equity, performance and leadership position in the marketplace and across the BM-CC-CS arenas through well planned integrated brand marketing and communications strategies and efforts. The Role and Key Responsibilities: Brand Management and Communications * Formulate brand communications strategies and implement brand marketing measures to promote brand image and visibility. Develop and manage omni brand marketing platforms to promote brand voice and value Corporate Sustainability Development and Communications * Responsible for sustainability policy and framework formulation and implementation of company-wide CS KPI and actionable items aligning global ESG trends and practices to raise the company’s sustainability portfolio, performance and presence in the marketplace. * Organize sustainability steering committee meetings, update, monitor and report progress * Identify new technologies or capabilities to keep the company at the frontier of CS communications and trends. Develop internal best practices for BM and CS communications benchmarking with industry performance and standards. Track, report, and analyse key CS communications metrics. External Partnership and Industry Collaboration * Solicit and forge partnership to launch high profile high value projects to build BOCL’s ESG portfolio and impact * Responsible for industry Climate Charter related work in consultation with ESG experts and agencies for corporate sustainability scope setting and execution, performance evaluation, auditing, benchmarking and enhancement * Build BOCL’s brand awareness and leadership through organize, sponsor and participate in sustainability themed forums, seminars and roundtables * Planning and implementation of internal sustainability initiatives to cultivate ESG-centric awareness, culture and encourage colleagues making a change to eco-friendly lifestyle * Work closely with internal (business units and departments) and external stakeholders to obtain certification and create sustainability ecosystem and database Social Engagement and Corporate Philanthropy Management * Formulate, implement and enhance the company’s social engagement and philanthropic policies, strategies, programmes that align business priorities focusing on youth development, eco-technology, digital, sports and STEAM education * Promote internal and external advocacy to uplift corporate performance and brand visibility through integrated channels General Functional Support * Team supervision, budget, agency and project planning and management Job Requirements: * Degree holder in Business Administration, Social Science, Communications or related disciplines * Minimum of 15 years’ experience encompassing the BM-CC-CS functionals, good at leading high-profile business and community projects to create social and business impact in collaboration with both internal and external stakeholders and partners with track record of success. * Solid knowledge of environmental, social and sustainability practice, policies and framework. Experienced in working with business and community partners, auditing agencies and expert organizations and lead cross-department high profile projects to create business impact and milestones * Strong analytical, presentation, communication and project management skills * An effective brand communications specialist with strong business acumen * Passionate and strongly committed to social impact and sustainability development to make a difference * Able to manage team, agency and multiple projects with minimal supervision with positive can-do spirit to drive change and greater business results * A creative and solution provider, able to think out of the box and go extra miles * Experienced in formulation and execution of brand communications strategies and tactics, with hand-on and detailed orientation approach, demonstrated leadership, analytical, problem solving and decision-making abilities. * Expertise in stakeholder engagement and CC-BM-CS communications are mandatory. * Excellent communication, language and presentation skills with high proficiency in spoken and written English and Chinese (Cantonese and Mandarin). * A solution provider with strategic mindset, positive can-do attitude and acute business sense to achieve business goals. * Proficiency in AI application, Microsoft Office applications, PowerPoint, Excel, etc. * Resourceful, creative and agile to achieve greater outcome. We offer 5-day work week, attractive remuneration package and excellent training & development opportunities. Interested parties please submit application through our company website: http://boclife.com.hk [http://boclife.com.hk] (Data collected will be used for recruitment purpose only.)

Responsibilities

Lead and integrate the company's brand marketing, corporate communications, and sustainability functions to enhance brand equity and market leadership. Formulate ESG policies, manage high-profile social impact projects, and oversee external partnerships and philanthropic strategies.