Senior Manager - Brand - SCO at We One

, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

29 Apr, 26

Salary

0.0

Posted On

29 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Expertise, Marketing, Communications, Stakeholder Management, Agency Management, Analytical Mindset, KPI-Driven Approach, Leadership, Collaboration Skills, Effective Communication, Presentation Skills, Positive Attitude, Learning Mindset, Contribution Mindset

Industry

Professional Services

Description

Job Purpose/Objective Support implementation of brand strategy aligned with the business priorities and DP World’s global brand framework. Key responsibilities Drive consistent brand identity across all channels and touchpoints. Work closely with the Regional and Global Brand team to conceptualise and deliver an integrated Brand Campaigns across print, outdoor, digital, television, social media etc. Collaborate with external agencies for end-to-end execution and management of campaigns and measure effectiveness Plan and manage media buying and brand activation initiatives. Partner with business units to position DP World as the most trusted brand among customers. Design and execute targeted BTL initiatives for market outreach and industry-based campaigns. Drive lead generation and engagement campaigns in collaboration with the Commercial teams. Lead and manage end-to-end event planning and participation in Industry conferences, Exhibitions and Summits including on ground execution Ensure high level speaking slots in relevant events, conferences, and summits to position DP World as a Thought Leader Conceptualize and execute Gold Standard Brand events and create immersive brand experiences that reinforces DP World’s positioning as Global Logistics Leader Support Internal Communications Team to embed brand culture internally and support ongoing employer branding initiatives. Manage relationships with creative, advertising and media agencies. Track brand health metrics, via Brand Health Survey on yearly basis. Manage brand marketing budgets efficiently. QUALIFICATIONS & COMPETENCIES Skills and Competencies Strong brand, marketing and communications expertise Stakeholder management Agency management experience Analytical mindset with KPI-driven approach Leadership and collaboration skills Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs External: Vendors and Partners Educational Qualification (min) Post-Graduation in Marketing Preferred Certifications if any Range/ Min no of years - of overall Experience required 10 years and above Min no of years of Industry specific experience required, if any & the industry type 8

Responsibilities

The Senior Manager - Brand will support the implementation of brand strategy and drive consistent brand identity across all channels. They will collaborate with internal teams and external agencies to execute integrated brand campaigns and manage brand activation initiatives.