Senior Manager, Brand Strategy at Melco Resorts & Entertainment

Macau, Macau, China -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Customer Oriented, Plan Formulation, Office Software, Data Accuracy, Fluency in English, Fluency in Mandarin, Communication Skills

Industry

Hospitality

Description

REQ13600 Senior Manager, Brand Strategy (Open) POSITION SUMMARY: Reporting to Vice President, Brand Strategy & Communication, support on annual brand strategy development & annual budget planning, will be the key contact to liaison across PR, Social Media, Media, Digital, CRM, Property Activation teams to formulate clear annual, quarterly, and monthly communication plan and manage budget planning accordingly. PRIMARY RESPONSIBILITIES: Essential Duties and Responsibilities include the following (other duties may be assigned): Support Line Manager to develop/evolve annual brand strategy, capture consumer insights and implication, create brand positioning and narrative as guideline for all properties in Macau Support Line Manager to work out annual, quarterly and monthly marketing plan/calendar by collaborating with key stakeholders to drive constant buzz & traffic generation and uplift brand desirability Create collaboration strategy/initiatives & steer project implementation, aiming to bring acquisition, surprise/wow effect to Melco brand Support Line Manager to overlook pilot projects, with main objective to enhance brand equity, not limited to annual brand campaigns, hotel repositioning, etc. Support Line Manager to overlook annual Brand Strategy & Communication budget, to liaison with related stakeholders to well manage budget planning, with efficient ROI Manage team and coach the key talents to develop their strategic thinking & planning capability QUALIFICATIONS: Experience Around 10 years experiences in Strategy Planning or Project Management role Excellent knowledge of consumer insights / key consumer segments in Greater China with experience developing specific strategies for each Proven ability to lead strategic projects and be directly accountability for results Solid experiences with budget planning Education Bachelor’s degree or higher. Skills / Competencies Strategic thinking & customer oriented Very good command of plan formulation & Office Software, including but not limited to Powerpoint, Excel, etc. Figure sensitive and with strong ability to ensure data accuracy Fluency in English required & fluency in Mandarin a major advantage Strong communication skills Melco Resorts & Entertainment Limited (“Melco”) is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Through the implementation of innovative products and services and by working hand-in-hand with globally renowned brands, Melco intends to offer the best entertainment experience that aims to appeal to a broad spectrum of customers and thereby become the leader of gaming industry in the region. In this endeavor, we have a number of projects currently underway or planned.

Responsibilities

Support the development of annual brand strategy and budget planning while liaising with various teams to create communication plans. Oversee pilot projects and manage the brand strategy and communication budget to enhance brand equity.