With over 1.3 million members, RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
We are looking for a seasoned and purpose-driven Senior Manager – Brand Strategy, Planning & Programs to lead the development and execution of our brand strategy and communications planning, ensuring our brand remains consistent and member-focused.
Your impact
As a key member of our Brand & Marketing leadership team, you’ll drive the development of RAC’s overarching brand strategy and ensure it’s embedded across every member touchpoint, channel and initiative. You’ll also lead multi-disciplinary teams across brand, social impact, and creative services – all while influencing internal and external stakeholders to champion our purpose-led brand.

What you’ll be doing

• Lead the strategic direction and execution of RAC’s brand and communications planning
• Develop and oversee brand and social & community marketing programs aligned to our Purpose, Vision, and Mission
• Influence and collaborate across the business to ensure consistent and impactful brand experience
• Manage relationships with key agency partners and internal stakeholders
• Track and optimise brand performance metrics to drive continuous improvement
• Lead an in-house creative services team to deliver high-quality branded assets
• Champion innovation and cultivate strong, engaged teams

What you’ll bring

• Tertiary qualifications in Commerce, Business, Marketing or related field
• Significant experience developing and delivering brand strategy and marketing programs across multiple channels
• Demonstrated success leading brand and/or marketing teams
• Deep understanding of brand health measurement and ROI analysis
• Strong stakeholder engagement skills, with the ability to influence at senior levels
• A strategic, innovative and data-driven mindset with a focus on delivering measurable results

What’s in it for you?

• A workplace culture where our people feel valued, respected and empowered
• Work in flexible ways that meet work/life commitments and support wellbeing
• Be part of a purpose led organisation that gives back to the WA community
• An environment that values ongoing career development
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
• Opportunities for community engagement and corporate volunteering

Apply online now by sending us your cover letter and CV showcasing what you can bring to the team.
Applications close COB Monday 14th July 2025
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.

BetterJourneysRAC

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• Lead the strategic direction and execution of RAC’s brand and communications planning
• Develop and oversee brand and social & community marketing programs aligned to our Purpose, Vision, and Mission
• Influence and collaborate across the business to ensure consistent and impactful brand experience
• Manage relationships with key agency partners and internal stakeholders
• Track and optimise brand performance metrics to drive continuous improvement
• Lead an in-house creative services team to deliver high-quality branded assets
• Champion innovation and cultivate strong, engaged team