Senior Manager, Commercial at AirAsia

, , Malaysia -

Full Time

Start Date

Immediate

Expiry Date

28 Dec, 25

Salary

0.0

Posted On

29 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

E-Commerce, Travel Retail, Digital Marketing, Cross-Functional Leadership, Business Strategy, Revenue Management, Market Research, Competitive Analysis, Digital Marketing Campaigns, User Experience, Pricing Strategies, Team Leadership, Stakeholder Management, Data Analytics, Loyalty Programs

Industry

Airlines and Aviation

Description

Job Description Job Summary: We are seeking a highly strategic and commercially-minded Senior Manager to lead and grow AirAsia's pre-book duty-free e-commerce business. This pivotal role is responsible for driving revenue and enhancing the end-to-end customer experience on the MOVE Duty-Free platform. The ideal candidate will possess a deep understanding of e-commerce, travel retail, and digital marketing and cross-functional leadership. Key Responsibilities: Business Strategy & Revenue Management: Develop and execute a comprehensive business strategy to achieve aggressive revenue and profitability targets for the pre-book duty-free business. Drive commercial objectives - including revenue forecasting, budget allocation, and cost optimization. Conduct market research and competitive analysis to identify new business opportunities, emerging trends, and customer needs. Commercial & Marketing Execution: Oversee the development and execution of digital marketing campaigns, promotions, and sales initiatives to drive traffic and conversion. Partner with the Digital team to optimize the e-commerce platform's user experience (UX), checkout flow, and personalization features. Develop and implement pricing strategies, upselling tactics, and loyalty programs to maximize revenue per passenger. Team Leadership & Stakeholder Management: Lead, mentor, and inspire a high-performing team to achieve business objectives. Act as a key liaison and build strong relationships with internal stakeholders (e.g., Marketing, Tech, Finance, Operations) and external partners (e.g., brands, suppliers, retailers). Present business performance, insights, and strategic recommendations to senior leadership. Qualifications & Experience: Bachelor's degree in Business, Marketing, Economics, or a related field. MBA or advanced degree is a plus. Minimum of 8-10 years of experience in e-commerce, retail, or a related commercial function, with at least 3-5 years in a leadership or managerial role. Proven track record of managing revenue and delivering significant business growth. Strong understanding of digital marketing, e-commerce platforms, and data analytics. Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams. Experience in the travel, airline, or duty-free retail industry is highly desirable AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"

Responsibilities

The Senior Manager will develop and execute a comprehensive business strategy to drive revenue and enhance customer experience on the MOVE Duty-Free platform. This role includes overseeing digital marketing campaigns and leading a high-performing team while managing relationships with internal and external stakeholders.