Senior Manager, Consumer Insights, Nutrition;消费者洞察高级经理，营养 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Insights, Business Analysis, Market Research, Project Management, Collaboration, Communication Skills, Data Analysis, Strategic Planning, Brand Management, NPD Initiatives, Presentation Skills, Coaching, Market Dynamics, Innovation Testing, Competitor Analysis, Ownership

Industry

Food and Beverage Services

Description

Overview Nutrition Insights Lead: lead the development of strategic and annual operating plans that maximize consumer and customer momentum by delivering high-quality consumer & shopper insights and business analysis Responsibilities . Provides insights required to develop strategies and annual operating plans across the marketing mix (brand, promotions, packs, distribution channels, consumer targets, etc.) . Supporting the development and execution of annual operating plans and strategic plans. . Evaluation of marketing activities and brand communication activity throughout the year. . Responsible for supporting Insight to drive NPD initiatives inc. product testing, pack testing, and positioning . Leads work with research agencies to ensure best practice methodologies and optimal outputs achieved . Liaises and leverages learning from across PepsiCo Global . Leads regular review and analysis of PepsiCo brands and key competitor initiatives using continuous data sources . Quarterly in-depth performance review and reporting on key competitors . Liaises across PepsiCo GCR Insights team and the remainder of PepsiCo Global Insights on best practice tool development, helping to utilize these with local customization and implementation as appropriate . Coaches brand teams in understand and use of consumer insight to make fact based marketing decisions and develop appropriate brand . Provides insights required to develop strategies and annual operating plans across the marketing mix (brand, promotions, packs, distribution plans. Qualifications •With 10+ years working experience in FMCG / consumer related industry with both agency side and in-house side, incl. market research agency, consulting firm •Solid knowledge and practice on business intelligence (incl market landscape / dynamics, share performance and competitor review), consumer insights (innovation / communication tests) and shopper insights (decision tree, channel analysis) •Good experience on project leader or PMO related role (at least 2-3 years) to work with cross function teams locally / globally, drive things forward with solid plan and timeline management •Forward looking and can see the big picture and good at setting the agenda and right priorities of work •Strong oral and communication skills required especially Powerpoint; good presentation skills; •Be able to push things moving forward with strong ownership •Strong collaborator and relationship builder, with ability to influence across the organization as well as external partners •Good at setting the agenda and push things forward with cross function team support •Prioritize analyses through hypothesis-building and identifies key issues •Go beyond the obvious to identify analytical driven insights and deliver clear action plans for the business •Believe on Consumer Insights value and the power of enable future growth •Positive personality to deal with tough conversation •Fluent in both spoken and written English is a must •Degree qualified preferably in marketing, business or statistics

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Responsibilities

The Senior Manager, Consumer Insights will lead the development of strategic and annual operating plans by delivering high-quality consumer and shopper insights. Responsibilities include evaluating marketing activities, supporting NPD initiatives, and collaborating with research agencies.