Senior Manager, Content Management at Emory Healthcare

Tucker, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Editorial Leadership, Content Marketing, Team Leadership, Writing, Editing, Storytelling, Messaging, Healthcare Topics, Web Content Best Practices, SEO Fundamentals, Communication, Collaboration

Industry

Hospitals and Health Care

Description

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And more Work Location: Atlanta, GA Description We are seeking an experienced Senior Manager, Content to lead Emory Healthcare's enterprise-wide content strategy, development, and execution in support of organizational priorities across consumer and provider audiences. This role is responsible for overseeing content programs that inform, inspire, and engage, supporting patient acquisition, brand reputation, clinical growth, and business development initiatives. The Senior Manager will lead a team of content strategists and copywriters and combine strategic vision, editorial expertise, and cross-functional leadership to deliver consistent, compelling, and outcomes-focused content aligned with the Emory Healthcare brand. Team Leadership & Development: Lead, mentor, and coach the content team, fostering a collaborative, high-performing culture grounded in editorial excellence, creativity, and continuous improvement Establish clear expectations, provide ongoing feedback, and support professional development for team members Content Strategy & Innovation: Establish and evolve a unified enterprise content strategy that supports organizational goals and elevates the Emory Healthcare brand Ensure content strategies meet the needs of key audiences including patients, referring providers, partners, and internal stakeholders Champion experimentation, best practices, and emerging approaches in content strategy, storytelling, and digital engagement to advance Emory Healthcare's competitive position Editorial Oversight: Own content standards, workflows, processes, and governance to ensure accuracy, clarity, tone, and brand alignment across all assets, channels, and campaigns Content Planning & Orchestration: Develop and manage integrated content roadmaps aligned to organizational priorities, service line needs, and digital marketing strategies Cross-Functional Collaboration: Partner closely with service line marketing, clinical leaders, digital marketing, creative services, and analytics teams to support cross-channel content needs and priorities Content Governance & Compliance: Ensure content adheres to brand guidelines, editorial standards, accessibility best practices, and compliance requirements Collaborate with Legal, Compliance, and clinical subject matter experts to support accurate and compliant content development Measurement & Optimization: Define content KPIs and collaborate with the Performance Marketing team to track performance and gather insights Apply data-driven insights to optimize content effectiveness, engagement, and user experience Vendor & Budget Oversight: Manage agency and freelance partnerships, contracts, and budgets to augment capacity and ensure timely delivery of high-quality content Additional Duties as Assigned Travel: Occasional Travel to Emory Healthcare Locations Work Type: Hybrid employee - splits time between working remotely and working in the office MINIMUM REQUIRED QUALIFICATIONS: Education - Bachelor's degree in marketing, communications, business, or related professional experience. Degree not required. Experience - Minimum of 8 years of experience in content strategy, editorial leadership, or content marketing, preferably within healthcare or other complex, highly regulated industries, including at least 3 years of people management experience Knowledge, skills, and abilities (required): Demonstrated experience developing multi-channel content strategies that drive measurable impact Proven ability to lead and coach high-performing creative teams Strong writing, editing, storytelling, and messaging skills with a portfolio of strategic work Experience translating complex healthcare topics into consumer-friendly language Strong understanding of web content best practices, accessibility standards, usability, and SEO fundamentals Exceptional communication, facilitation, and cross-functional collaboration skills Preferred Qualifications: Education - Master's degree in marketing, communications, or related field Experience - Experience within large, complex, or highly regulated organizations Knowledge, skills, and ability requirements (preferred): Experience leading enterprise content governance programs or large-scale content transformations JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties. Additional Details Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org. Please note that one week's advance notice is preferred.

Responsibilities

The Senior Manager will lead Emory Healthcare's enterprise-wide content strategy and oversee content programs that support patient acquisition and brand reputation. This role involves leading a team to deliver compelling content aligned with organizational priorities.