Senior Manager, Content Marketing at Maven

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jan, 26

Salary

160000.0

Posted On

14 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Marketing, B2B Marketing, Storytelling, Project Management, SEO Optimization, Video Production, Collaboration, Analytics, Lead Generation, Healthcare Knowledge, SaaS Experience, Content Strategy, Writing, Editing, Digital Marketing, Sales Enablement

Industry

Hospitals and Health Care

Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) Maven is seeking a strategic and creative Senior Manager, Content Marketing — Growth Strategy & Execution to lead the development and execution of high-impact content strategies that drive awareness, engagement, and pipeline growth. This pivotal role partners closely with our Growth Marketing, Sales, and Communications teams to design and deliver content that converts — from thought leadership and demand-generation campaigns to sales-enablement assets. You’ll operate as both a strategic architect and a hands-on content creator, crafting compelling narratives and executing across multiple formats including blogs, eBooks, webinars, and video. You’ll translate Maven’s clinical and business expertise into stories that resonate with employers, payers, brokers, and other key audiences, elevating Maven’s position as a leader in women’s and family health. As the Senior Manager, Content Marketing at Maven, you will: Develop and Execute Growth-Focused Content Strategies Architect and execute comprehensive content strategies that align with Maven’s growth priorities, demand-generation campaigns, and sales objectives. Partner with Growth Marketing to map content to the buyer journey, from top-of-funnel awareness through conversion and retention. Ensure alignment across all content touchpoints to deliver a consistent, conversion-focused narrative. Lead Content Creation Across Formats Write and edit engaging, conversion-oriented content across blogs, whitepapers, eBooks, case studies, email campaigns, and sales assets. Develop and script video content such as promotional videos, customer stories, webinars, and short-form clips for social and paid campaigns. Collaborate with design and web development teams to build and optimize digital and web experiences, landing pages, interactive tools, and campaign microsites, ensuring that content strategy, storytelling, and user experience work together to drive conversion. Repurpose existing content into new formats to maximize reach and effectiveness (e.g., turning webinars into blog posts, long-form pieces into short-form social content). Drive Execution Through Cross-Functional Collaboration Collaborate with internal subject matter experts, clinical leaders, and the sales team to develop narratives that translate Maven’s outcomes and ROI into compelling business value. Partner with design, product marketing, and paid media teams to ensure cohesive campaign execution and brand consistency. Oversee external writers, editors, and freelancers as needed to scale content production. Measure, Optimize, and Innovate Analyze content performance metrics to continuously optimize for engagement, lead quality, and pipeline impact. Own on-site SEO strategy, including keyword planning, on-page optimization, and collaboration with the web and design teams to improve site performance and user experience. Stay at the forefront of content marketing trends, leveraging AI tools and emerging formats to increase production efficiency and storytelling impact. We’re looking for you to bring: 7–10+ years of progressive experience in B2B content marketing, ideally within healthcare, SaaS, or high-growth tech environments. Proven ability to develop and execute content strategies that drive measurable business outcomes (pipeline growth, lead conversion, sales enablement). Exceptional writing and storytelling skills with the ability to turn complex clinical, technical, or data-driven concepts into accessible, engaging narratives. Demonstrated experience producing diverse content types: blog posts, eBooks, video scripts, webinars, thought leadership, and sales collateral. Strong project management skills with the ability to juggle multiple deadlines, stakeholders, and priorities. Experience managing freelance contributors or small teams of writers, editors, and content producers. Analytical mindset with familiarity using metrics to evaluate performance and optimize strategies. Excellent collaboration and communication skills to work effectively across Growth, Sales, and Brand teams. Nice to have: Experience in healthcare, digital health, or employer benefits marketing. Comfort working with video and multimedia storytelling formats. Familiarity with AI-powered content tools and SEO optimization platforms. The base salary range for this role is $140,000 - $160,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction. At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams. Benefits That Work For You Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits: Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. Whole-self care through wellness partnerships Hybrid work, in office meals, and work together days 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) Annual professional development stipend and access to a personal career coach through Maven for Mavens 401K matching for US-based employees, with immediate vesting These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.

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Responsibilities

The Senior Manager, Content Marketing will develop and execute growth-focused content strategies that align with Maven’s priorities. This role involves creating engaging content across various formats and collaborating with multiple teams to drive awareness and pipeline growth.