Senior Manager, Copywriting

at  CVS Health

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

POSITION SUMMARY

The Senior Manager, Copywriting will lead and inspire a multi-disciplinary writing team in support of an Aetna key strategic client. Responsible for the writing integrity of marketing and creative projects and programs through strategic direction, development of cohesive writing concepts, and seamless execution. You will effectively position client’s competitive strengths based on in-depth knowledge of client products and services, competitive landscape, industry, audience and overall business environment and objectives.
You will ensure all writing deliverables are consistent with the client’s written quality and consistency standards. You will successfully deliver on a range of channel deliverables, including but not limited to print, digital, web, and video assets. You will manage daily functions of the writing team, ensuring the implementation of operational, staffing, organizational, and professional development best practices. You will inspire innovative, thoughtful, tactical, and strategic-level thinking across the team.
You will create and promote a culture that values talent, collaboration, autonomy, and accountability, where every copywriting/editing contributor strives to elevate these standards. You will serve as a strategic and trusted partner to the account management, creative and client teams, as well as a key member of the department leadership team.
You will drive internal creative team processes and requirements, ensuring the right talent, tools and systems are in place to position the writing team for success. You will exhibit outstanding writing judgment and guide the team in achieving the highest possible standards for all materials, regardless of medium.

REQUIRED QUALIFICATIONS

• 7 plus years of copywriting experience, overseeing writing in an external or internal agency.
• 7 plus years of health benefits insurance marketing and communication expertise.
• Employee benefits knowledge and experience.
• Experience with collaboration and teamwork within the creative team and across the organization; promote a “be of service” mentality to the client and across the internal team.
• Proficiency with AP or Chicago Manual of Style
• Experience writing applications in traditional and emerging channels
• Experience adapting style of copy to various audiences, purposes, or media
• Knowledge of compliance and legal requirements (disclaimers) surrounding copy
• Experience utilizing AI to proof and/or enhance copy
• Strong knowledge of the client’s business, style, and consistency standards.

EDUCATION

• Bachelor’s Degree or equivalent work experience

Please refer the Job description for details