A BIT ABOUT US

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDxâ„¢) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

YOUR ROLE

The Senior Manager Corporate Communications, Asia Pacific is a strategic role in the global Marketing organization taking the global PR / media communications strategy to adapt, develop and execute the regional PR / media communications strategy. The candidate will lead an integrated, proactive, and strategic approach to all external communications in the local markets to positively increase the brand awareness and profile of Digital Realty across target markets, contributing to the global demand generation programmes.
The candidate will work with external agencies and matrix manage the PR field marketing teams in the region. They will also be an essential link to PR colleagues in the other regions and provide regular support to the Senior Director of Global Corporate Communications.

WHAT YOU€™LL DO

• Develop the external communications strategy for Asia Pacific to elevate Digital Realty’s position and reputation, including (but not limited to) target media. It is important to
• consider both regional, national and trade media; and
• be mindful of the many different cultures Digital Realty targets, and the mix of local languages, making it essential to offer feedback to the corporate program.
• Drive the global PR / media strategy across Asia Pacific, offering additional support into the U.S. and EMEA.
• Offer team support for the development and delivery of corporate communications strategy, working across a portfolio of campaigns to build awareness across multiple stakeholders.
• Ensure message consistency across the region giving advice on market positioning.
• Work with the regional leadership team and other internal thought leaders to create compelling content to build the company’s profile.
• Support the field marketing teams in Asia Pacific with strong writing, editing, and publishing capabilities.
• Develop close working relationships with the countries and regions to ensure joined up working for maximum impact of all corporate communications activities.
• Provide additional regional marketing support on strategic programs and campaigns.
• Set up strategic partnerships with key media agencies to deliver brand awareness and media opportunities to position the business, etc.
• Develop strategy, talking points and preparation as it relates to supporting regional speaking engagements.
• Liaise with and guide senior executives in the region, ensuring they are well trained and prepared for participation in all external opportunities.
• Work closely with the regional marketing teams to understand the lead generation campaigns they have planned and where PR can amplify the results to increase success.
• Educate press, bloggers, and other influential parties about Digital Realty.
• Create innovative ways to amplify the results of media across all external channels, including leadership profiling.
• Understand how to cut through the media noise in a highly crowded market.
• Demonstrate best practice in managing communications and quality standards.
• Ensure a consistently high-quality experience across all corporate touch points.
• Safeguard the brand identity, messaging, and positioning across all external communications.
• Manage budget spend with external agencies ensuring value for money and return on investment.
• Measure results, ensuring the right impact for the business and adapt strategy where needed.