Senior Manager, CRM & Email Marketing at Emory Healthcare

Tucker, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, CRM, Marketing Automation, Salesforce Marketing Cloud, Data-driven Marketing, Personalization, Journey Orchestration, Campaign Automation, Project Management, Compliance, Cross-functional Collaboration, Performance Analysis, Vendor Management, Team Leadership, Communication, Presentation Skills

Industry

Hospitals and Health Care

Description

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And more Work Location: Atlanta, GA Description We are seeking an experienced Senior Manager, CRM & Email Marketing Lead to drive Emory Healthcare's enterprise-wide email, SMS, and marketing automation strategy. Serving as the business owner of Salesforce Marketing Cloud (SFMC), this role ensures marketing campaigns are executed with precision, creativity, and regulatory compliance to improve patient engagement, appointment leads, and overall healthcare outcomes. The Senior Manager will lead a team of marketing automation specialists, analysts, and project managers while partnering cross-functionally to deliver impactful, data-driven digital communications programs. Team Leadership & Development: Lead, mentor, and inspire the Email Marketing team, establishing clear goals and fostering a collaborative, high-performance culture Support ongoing professional development and ensure accountability for performance and quality standards Strategic Direction: Set the vision and direction for enterprise marketing automation strategy, aligning campaigns with organizational priorities for patient acquisition, retention, engagement, and health outcomes Encourage experimentation, personalization strategies, and adoption of marketing best practices to keep digital engagement programs modern and effective SFMC Ownership: Serve as business owner of Salesforce Marketing Cloud, guiding the team in managing journeys, automations, segmentation, and platform enhancements Ensure platform capabilities are fully leveraged to support personalization and scalable campaign execution Compliance & Governance: Ensure all email, SMS, and automation activities comply with HIPAA, CAN-SPAM, TCPA, and patient preference regulations Partner closely with Legal, Compliance, and IT to maintain governance and mitigate risk Cross-Functional Collaboration: Partner with clinical service lines, marketing, digital, and analytics leaders to deliver integrated campaigns that support patient education, appointment scheduling, and service line growth Performance Management: Lead KPI tracking and performance analysis, including open rates, click-through rates, conversions, list growth, and opt-in/opt-out metrics Apply insights to continuously optimize campaign performance and user experience Vendor & Budget Oversight: Manage vendor relationships, contracts, and budgets related to email, SMS, and marketing automation tools and services Issue Resolution: Oversee resolution of escalated patient or employee issues related to campaigns, ensuring timely, empathetic, and compliant responses Additional Duties as Assigned Travel: Occasional Travel to Emory Healthcare Locations Work Type: Hybrid employee - splits time between working remotely and working in the office MINIMUM REQUIRED QUALIFICATIONS: Education - Bachelor's degree in marketing, communications, business, or related professional experience. Degree not required Experience - Minimum of 8 years of marketing experience with a strong focus on email, SMS, and marketing automation, including at least 3 years of people management experience Certification - Salesforce Marketing Cloud Email Specialist (required); advanced SFMC certifications preferred Knowledge, skills, and abilities (required): Demonstrated success building and coaching high-performing marketing or digital communications teams Strong expertise in Salesforce Marketing Cloud and related marketing automation tools Proven track record of data-driven marketing, personalization, journey orchestration, and campaign automation Deep understanding of HIPAA-compliant communications, CAN-SPAM, TCPA, and privacy regulations Strong project management skills, including oversight of budgets, vendors, and multi-stakeholder initiatives Excellent communication, presentation, and cross-functional collaboration skills Preferred Qualifications: Education - Master's degree in marketing, communications, business, or related field Experience - Experience working within large, regulated healthcare or enterprise environments Knowledge, skills, and ability requirements (preferred): Advanced Salesforce Marketing Cloud certifications beyond Email Specialist JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties. Additional Details Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations. PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Responsibilities

The Senior Manager will drive Emory Healthcare's email, SMS, and marketing automation strategy while leading a team of specialists. This role involves ensuring compliance, optimizing campaign performance, and collaborating cross-functionally to enhance patient engagement.