Your Golf Travel Ltd. is the world’s leading golf travel company. We’re passionate about delivering unforgettable golf experiences and pride ourselves on our customer-centric approach and expert service. As we continue to grow and innovate, we’re looking for a commercially driven, data-savvy Senior Manager CRM and Loyalty to elevate our customer lifecycle strategy and lead key transformation projects on a 12 month fixed term basis.

REQUIREMENTS

• Proven senior level experience in both CRM and loyalty (ideally within e-commerce, travel, sport or leisure sectors).
• Hands-on experience managing ESP migrations and/or implementing marketing automation platforms.
• Track record of launching or managing customer loyalty or rewards schemes.
• Strong understanding of CRM best practices, customer segmentation, data analytics, and email deliverability.
• Commercially minded with a strong grasp of how CRM impacts business KPIs such as retention, LTV, and conversion.
• Proven strong line management skills to manage, coach and support development.
• Strong project management skills — ability to lead cross-functional projects from concept through to execution.
• Highly analytical, with proficiency in reporting tools and CRM platforms (Emarsys, Iterable, Bloomreach or Customer.io are advantageous)Excellent leadership and communication skills.

ROLE OVERVIEW:

We are seeking a strategic and hands-on Senior Manager CRM and Loyalty to own the end-to-end customer relationship strategy, enhancing customer engagement, retention, and lifetime value. This is a pivotal role in the marketing team, responsible for leading CRM initiatives across all channels — with a strong focus on segmentation, automation, and personalisation.
With support from the Chief Marketing Officer, oversee with the migration to a new ESP (Email Service Provider) and drive the launch of our new Loyalty Scheme, both of which are high-impact projects aimed at improving customer experience and driving revenue growth.

KEY RESPONSIBILITIES:

• Execute the customer-centric CRM strategy for FY 25/26 aligned with wider marketing and business goals.
• With support from the CMO and in-house tech team, oversee and drive the successful migration to a new ESP, ensuring data integrity, continuity of service, and improved automation and segmentation capabilities.
• With support from the CMO and tech team, lead the launch of a new Loyalty Scheme, including strategy, operational setup, communications planning, and measurement of success.
• Drive customer lifecycle marketing, including acquisition, onboarding, re-engagement, retention, and win-back campaigns.
• Champion data-driven decision making — using insight, testing, and performance analytics to inform optimisation.
• Collaborate with internal teams (Tech, Product, Sales, Customer Services) and external partners to ensure seamless delivery and ongoing development of CRM initiatives.Manage a CRM Executive, providing leadership, development, and clear KPIs.