Senior Manager - Culture & Innovation at VF Corporation Germany

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

11 Jul, 26

Salary

0.0

Posted On

12 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Portfolio Strategy, Brand Marketing, Relationship Management, Community Engagement, Budget Management, Vendor Management, Project Management, Market Intelligence, Strategic Planning, Cross-functional Collaboration, Cultural Innovation, Event Programming, Performance Measurement, Stakeholder Management

Industry

Retail Apparel and Fashion

Description

Position: Sr. Manager ( APAC ) – Culture Innovation Hiring Manager: Matt Ting ____________________________________________________________________________________ As the Sr. manager ( APAC ) of Culture Innovation, you will be responsible for shaping VF Corporation’s culture innovation vision and driving its execution across our portfolio of brands in Asia ensuring that each initiative aligns with VF’s leadership in cultural connection, relevance, creative innovation and strategic impact. This role will serve as a unifying force, fostering collaboration among VF brands while amplifying their unique identities. With an emphasis on cultural innovator connections and relationship management, you will lead the charge in connecting and positioning VF’s brands at the forefront of culture in Asia. Sr. Manager – Culture Innovation (APAC/Japan first) 1) Portfolio Strategy & Annual Planning (APAC / Japan-first) Lead the annual and seasonal culture innovation planning cycle for APAC, partnering with brand and regional marketing leads to set priorities across markets, with Japan as the anchor market. Build and maintain a rolling 12–18 month roadmap of cultural moments, partnerships, and activations aligned to brand calendars and commercial priorities. Identify APAC cultural white spaces and translate them into test-and-learn pilots with clear hypotheses, target communities, and success measures; scale the highest-performing concepts across brands/markets. 2) Culture Innovation Hub (Japan) – Space Management & Programming Own the day-to-day and strategic management of VF’s Culture Innovation Hub in Japan, ensuring the space operates as a credible, community-first platform for cultural innovation across VF brands. Develop and maintain an annual/seasonal programming calendar (events, workshops, exhibitions, brand moments, community sessions, creator residencies) aligned to brand priorities and key cultural moments. Curate and steward a pipeline of local partners and programming collaborators (creatives, collectives, cultural institutions, community leaders, universities, and industry connectors) to keep programming fresh and culturally relevant. Partner with VF brands to translate priorities into hub-based activations, ensuring experiences are brand-right while strengthening VF’s collective cultural credibility in Japan. Manage hub operations and readiness: staffing/coverage model, planning, vendor coordination, and onsite execution excellence. Ensure a consistent community experience and long-term relationship stewardship—using the hub to deepen trust, not just host one-off moments. 3) Measurement Framework & Business Impact Define an APAC measurement approach for culture innovation (cultural resonance, consumer engagement, community growth, earned impact, brand desire proxies), with clear success definitions per initiative. 4) Budget, Vendor & Resource Management Own regional budget planning, forecasting, and spend stewardship across initiatives, including agency/vendor resources. Lead selection and performance management of agencies and partners (experiential, talent/partner sourcing, where applicable). 5) Global Alignment & Liaison (Global Culture Innovation Team) Serve as the primary APAC (Japan-first) liaison to the Global Culture Innovation team, ensuring regional plans align to enterprise priorities, brand direction, and global cultural moments. Translate global strategy into APAC-relevant plans—identifying what to adopt, adapt, or decline based on local cultural context, especially for Japan. Provide market intelligence to Global (emerging movements, influential communities, partner/talent landscape, competitive activity, and early signals across Japan/APAC). Coordinate cross-region collaboration opportunities (global partnerships, activations, talent exchanges, multi-market initiatives) and align on roles, responsibilities, and timelines. Share playbooks, learnings, and post-mortems; standardize briefs and reporting inputs to strengthen ways of working across regions. Represent APAC in global cadences, communicating regional priorities, resource needs, opportunities, and advocating for investments that accelerate relevance in Japan/APAC. Partner with Global counterparts on capability building (training, toolkits, templates) to elevate execution quality across the region. R-20260401-0008 VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.

Responsibilities

The Senior Manager will lead the culture innovation vision for APAC, managing the Japan-based Culture Innovation Hub and driving brand-aligned cultural activations. They will also define measurement frameworks and manage regional budgets while serving as the primary liaison to the global team.