Senior Manager - Customer Growth Direct Marketing at American Express Company South Africa

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

174750.0

Posted On

28 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Email Marketing, Direct Mail, Revenue Driving, Forecasting, Results Analysis, Personalization, Test and Learn, Segmentation, Targeting, Pricing, Portfolio Strategies, Customer Behavior Analysis, People Leadership, Relationship Management, Analytical Skills

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. The Sr. Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments across both our Charge and Lend Cards, in email and direct mail channels. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance. Key Responsibilities:American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. The Sr. Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments across both our Charge and Lend Cards, in email and direct mail channels. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance. Key Responsibilities: Develop, manage, evaluate, and optimize email and direct mail communications for card treatments (GCS Cross-Sell, Product Transfer, and more) to drive engagement and incremental revenue Lead treatment/channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more Develop test and learn curriculum to drive growth through targeted initiatives Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program Lead two high performing direct reports who will lead marketing execution Minimum Qualifications: 3-5 years of experience within marketing, product, strategy, or a function with transferrable skills Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results People Leader experience required Results driver with exceptional sense of accountability and ownership Self-starter with strong problem-solving skills who can work independently, as well as within a team Superior relationship management skills, with the ability to influence partners both across and upwards Robust analytical skills that translates data into insights Solution-oriented mindset Clear and articulate communicator, with ability to tailor messages to different audiences Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines Positive energy and enthusiasm with a “can-do” attitude Preferred Qualifications: Digital and/or Direct Mail expertise preferred, but not required Bachelors degree preferred Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6%25 Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

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Responsibilities

The Senior Manager will lead the strategy, development, and implementation of revenue-driving treatments across Charge and Lend Cards using email and direct mail channels. Key duties include developing, managing, and optimizing these communications while leading forecasting and results analysis to meet performance objectives.