Senior Manager - Customer Marketing at Freshworks

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Community Management, Customer Education, Customer Engagement, Analytical Skills, Communication Skills, Presentation Skills, Interpersonal Skills, Cross-Functional Collaboration, Leadership, Team Development, Customer Advocacy, Product Management, Marketing, Customer Success, Data Analysis, Education Content Creation

Industry

Software Development

Description

Company Description Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job Description Freshworks is seeking a Sr. Manager, Community & Education to lead and scale our customer marketing programs across both the Freshworks Community and Freshworks University. You will own the strategy and execution of initiatives that empower customers to learn, share, and succeed with Freshworks products. This role is critical in driving adoption, retention, and advocacy by fostering a vibrant peer-to-peer community and delivering impactful education programs. The ideal candidate is a seasoned leader with experience in both customer community management and customer education, passionate about enabling customers to self-solve, upskill, and connect with peers throughout their journey with Freshworks. Responsibilities: Community Strategy & Growth Define and execute the global community engagement strategy, fostering peer-to-peer collaboration, product idea sharing, and customer advocacy. Drive growth and engagement in the Freshworks Community through online forums, meetups, user groups, and advocacy programs. Customer Education & Enablement Lead the strategy and operations for Freshworks University (FWU), building scalable learning programs and certifications that create product experts. Oversee the design and delivery of courses, certifications, and learning content aligned to customer onboarding, adoption, and expansion. Drive employee ambassador and contributor programs to involve internal teams and customers in creating education content. Partner with Product, Marketing, and CSM teams to ensure education content directly supports customers. Insights & Influence Collect and analyze insights from both community and education platforms to identify adoption trends, learning needs, and opportunities for product improvement. Feed insights back into GTM and Product teams to shape roadmap priorities and improve the customer journey. Cross-Functional Collaboration Partner with Marketing, Product Management, Customer Success, and GTM teams to align on customer programs that deepen adoption and retention. Act as a liaison between customers and internal teams, advocating for customer needs and driving alignment on product and support priorities. Collaborate with Field Marketing and regional teams to drive Freshworks User Network (FUN) meetups and localized learning experiences. Leadership & Team Development Build and lead a Community & Education team, providing coaching, mentorship, and career development. Foster a culture of innovation, accountability, and continuous improvement across programs. Qualifications Bachelor's degree in Business Administration, Marketing, Communication, or related field; Master's degree preferred. 10+ years of experience in community management, customer education, or customer engagement in the B2B SaaS industry. Proven success in building and scaling global customer communities and/or education programs. Strong analytical skills with the ability to derive actionable insights from community/education data and feedback. Excellent communication, presentation, and interpersonal skills. Experience in leading cross-functional teams and driving alignment towards common goals. Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity. Comfortable with a dual-site working model between the U.S. and India, with the ability to travel as needed. Additional Information At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us. Compensation: INR0 - INR0 - yearly

Responsibilities

The Senior Manager will lead and scale customer marketing programs, focusing on community engagement and education initiatives. This role is essential for driving customer adoption, retention, and advocacy through vibrant community interactions and impactful learning programs.