Senior Manager, Data Scientist (Marketing Campaign management exp is a must at Visa

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

18 Feb, 26

Salary

0.0

Posted On

20 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Science, Marketing Analytics, Campaign Measurement, Performance Marketing, Causal Inference Techniques, Statistical Modelling, AB Experimentation, Python, R, CRM Data Analysis, Marketing Attribution, LLMs, Insight Generation, Automated Reporting, Communication Skills, Mentoring

Industry

IT Services and IT Consulting

Description

Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. Job Description Position Summary This position directly strengthens Visas value proposition with clients by ensuring that every marketing dollar is measured, benchmarked, and optimized. The Senior Manager will define how the region evaluates campaign performance and will help make Visa the undisputed authority for marketing ROI intelligence. Principal Responsibilities Lead End toEnd Campaign Measurement Own the full campaign measurement framework: baselining, cohorting, causal modelling, ROI computation, insights. Use Visa transaction data, client CRM data, and external market data to quantify campaign uplift. Apply advanced causal inference techniques AB testing, propensity modelling, synthetic twins, diff in diff. Standardize KPIs and ensure methodology consistency across markets. Build and Run the Campaign Intelligence Hub Act as the regional lead for campaign measurement across CEMEA. Own the intake, measurement SLA, governance, and operating rhythms with sub regional teams. Define and publish quarterly Campaign ROI Index and Best Practices Playbook. Deliver Insights and Recommendations to Clients Translate modelling results into simple, actionable narratives for banks, merchants, and fintech partners. Partner with sub regional teams to support client readouts, QBRs, and co-design next best campaign strategies. Produce high quality Visa-branded insight reports, dashboards, and visualizations. Integrate Gen AI and Advanced Analytics Use GPT based models to automate insight generation, summarization, and recommendation creation. Develop reusable templates, prompts, and AI based inference engines for campaign analysis. Partner with Visas global AI teams to embed GenAI into reporting workflows and internal tools. Drive Innovation and Benchmarking Build a regional repository of campaign learnings, category level performance, and cross market benchmarks. Identify repeatable success patterns and design modular campaign playbooks for issuers and merchants. Contribute to the roadmap for predictive Campaign Success Scores. Monetization Support Support the development of monetizable offerings including: Campaign measurement subscription Consumer Signals bundles Performance-based pricing models Help quantify and articulate commercial value to clients. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. Qualifications 7 plus years in data science, marketing analytics, campaign measurement, or performance marketing. Good understanding of the data driven marketing domains Masters, Bachelors Degree in a Quantitative field such as Business Management, product engineering, Statistics, Mathematic, Computer Science, Economics, Engineering, or equivalent Strong hands on experience in Python or R, Causal inference techniques, Statistical modelling, Segmentation, AB experimentation Experience working with Largescale transaction data, customer level CRM datasets and Marketing attribution or ROI models Familiarity with LLMs (GPT, Claude, Gemini, Grok, etc.) Experience building Insight generation bots, Prompt frameworks, Automated reporting scripts, Embedding or vector based retrieval, Ability to design GenAI powered analytics assistants for internal users. Exceptional communication, storytelling, and executive presentation skills Ability to work with sub regional Visa teams and external clients with clarity and confidence. Experience mentoring analysts and managing cross functional workstreams. Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Responsibilities

The Senior Manager will lead end-to-end campaign measurement and build a campaign intelligence hub to optimize marketing ROI. They will deliver insights and recommendations to clients while integrating advanced analytics and generative AI into reporting workflows.