SKILLS AND QUALIFICATIONS

• 6+ years of B2B marketing experience with proven results in demand generation and business development.
• Deep experience with AI, agents, and automation tools for marketing and/or business development.
• Hands-on experience with Apollo.io, Zapier, HubSpot Marketing Hub, and Salesforce CRM.
• Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes.
• Strong analytical mindset with the ability to interpret AI-enhanced analytics and data-driven insights.
• Familiarity with partner marketing programs and MDF planning.
• Strong project management and stakeholder coordination skills.
• Background in technology, consulting, or professional services preferred.
• Excellent communication skills with the ability to produce compelling marketing content.

IS THIS ROLE A FIT FOR YOU?

You’ll find fulfillment in the role if you:

• Enjoy blending strategic thinking with hands-on execution using automation and AI tools.
• Are curious and enthusiastic about experimenting with emerging technologies and integrating them into workflows.
• Thrive in cross-functional collaboration with sales, partnerships, and content teams.
• Understand the nuances of B2B buyer behaviour and how to deliver compelling, AI-enhanced experiences to enterprise audiences.
• Are adaptable and eager to leverage AI-powered tools to enhance execution, collaboration, and decision-making, without losing the human touch.
• Look for opportunities to integrate automation into your work to improve efficiency, creativity, and results.