COMPANY DESCRIPTION

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.
Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

THE OPPORTUNITY:

We are looking for a senior B2B marketing manager to drive the campaign strategy and messaging for our global demand generation campaigns, which is a critical driver of revenue for the business. This role sits as a shared service across product marketing stakeholder group s and will be responsible for creating and delivering strategy across Healthcare and Commercial Products, regions, and target audiences.
The ideal candidate has a proven track record of growing the business with demand generation tactics achieving high ROI, knows all the modern demand generation techniques and can create and partner with digital subject matter experts to run seamless and integrated campaigns.

WHAT YOU BRING:

• 8+ years of B2B demand generation experience, including SaaS experience. Bonus if you have healthcare experience.
• Extensive knowledge and experience in creating and executing go-to-market strategies that directly drive revenue growth.
• Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis.
• Outstanding problem solver that can work through highly complex challenges.
• Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.
• Famili ar with digital tools, such as Marketo, Salesforce and 6Sense, to deploy marketing campaigns.
• Experience managing a team of both direct and indirect reports and demonstrated experience achieving results through others.
• Strong influencing, negotiation and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, customers, peers and senior leadership.
  Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• Develop and own a portfolio of global marketing campaign strateg ies , including analyzing customer segments, market opportunities and sales data to develop high-impact campaigns that support the entire customer lifecycle and fuel our growth aspirations.
• Determine the ideal mix of digital marketing, ABM, content, events and other marketing programs to maximize revenue within new and existing accounts.
• Partner with sales and customer success to proactively identify cross-sell and up-sell opportunities and develop the right marketing plans to penetrate these accounts.
• Work with marketing analytics and sales leadership to ensure qualified leads are assigned, pursued and tracked through the sales funnel.
• Collaborate with product marketing and management leaders to develop messaging and content that compels prospects early in their buyer journey and engages them throughout their lifecycle.
• Lead external agencies responsible for creative , content and search to ensure campaign assets are holistic with consistent messaging.
• Establish KPIs in collaboration with key stakeholders that support key sales metrics and effectively deploy marketing resources to maximize results.