ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s degree required
• 5+ years marketing experience in fast moving consumer goods and/or regulated industries
• Experience leading commercial solution development and/or complex project management
• Knowledge/familiarity with digital database marketing and D2C investment strategies
• Familiarity with technical systems and platforms supporting D2C investment
• Strong communication, critical selling, credibility, and influencing skills

ROLE POSITIONING AND OBJECTIVES

Digital Marketing is seeking a dynamic and passionate innovator to lead digital commercial innovation. The Company’s commercial innovation mission is to enrich consumer and customer experiences through the seamless integration of all physical/digital marketing mix components which serve both current and future business applications. As a key member of an exciting and fast-paced team, the Senior Manager of Digital Commercial Development seeks to optimize the marketing ecosystem responsible for investment commercialization across all channels and touchpoints.
The role requires an innovative mindset and subject matter expertise in the Company’s digital database strategy, programs, processes, and ongoing infrastructure development initiatives. Responsibilities include the proactive identification of digital commercial opportunities and management of the pipeline Stage & Gate commercial innovation process, including Proof-of-Concept (POC) development, execution of pipeline deliverables, measurement, and commercial expansion. This role is supported by a strong infrastructure encompassing agency services, DBS resources, and third-party partnerships.
Reports to – Director – Digital Commercial Enablement
Number of Direct Reports – NA
Core Relationships Internal – Growth Management, Trade marketing, Brands, Finance, LEX
External – Clients, Vendors
Travel Required – NA

WHAT YOU WILL BE ACCOUNTABLE FOR

• Champions our global vision for digital transformation and omni channel leadership
• Generates solutions that maximize data acquisition and data-driven investment
• Identifies and fortifies connective synergies across all channels and touchpoints to sustain engagement
• Advances ecosystem capabilities with cutting edge technologies and partnerships
• Collaborates and services internal clients to ensure current/future business applications for innovation
• Drives the pipeline Stage & Gate process from ideation to expansion to commercial integration
• Ensures compliance with governmental, company, and departmental policies and procedures
• Drives area talent development and succession planning
• Promotes strong teamwork and collaboration with internal/external stakeholders

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie