Job Title: Senior Manager, Digital Fundraising
Location: Ottawa, Halifax, Vancouver, or Calgary (Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)
Work Model: Hybrid Work Model
Salary Band: 7 ($76,000 - $114,000 CAD)

QUALIFICATIONS:

• Post-secondary education such as acquiring a university degree in a relevant discipline is required
• Proven expertise in digital marketing, including web conversion drivers, search marketing (SEO/SEM), online advertising, and mobile marketing.
• Strong understanding of the donor journey and ability to translate business strategy into personalized digital experiences using A/B testing and optimization techniques.
• Deep knowledge of paid media and digital campaign performance.
• Experience with marketing technology, eCommerce, personalization tools, CMS platforms, and web testing.
• Proficiency in analytics tools to drive data-informed decisions.
• Demonstrated ability to examine digital trends and apply insights to improve traffic, conversions, and ROI.
• Experience managing digital agencies and freelancers to ensure strategic alignment.
• Proven influential experience in building and mentoring high-performing teams.
• Ability to identify process efficiencies and streamline digital fundraising operations.
• Budget management and financial forecasting experience in digital contexts.
• English is required, French/Bilingualism (French /English) is an asset due to the organization’s nationwide operations.[MM4]
• Knowledge of the Canadian not-for-profit sector is an asset
• Others may apply