MEET BENEVITY

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
We’re seeking a Senior Manager, Digital Marketing to own and optimize Benevity’s digital channels, including our website, paid media, and email programs. This role is ideal for someone who loves digging into data, experimenting to drive performance, and leading a high-performing team. You’ll be responsible for growing and converting our digital audience, ensuring every campaign reflects Benevity’s brand and connects deeply with our ICP and personas.
This role is highly cross-functional, partnering with demand generation, product marketing, events, brand, sales, and beyond. You’ll bring an analytical mindset, scientific approach to testing, and strong leadership skills to guide your team and agency partners to deliver measurable impact.

WHAT YOU’LL DO

• Own Benevity’s digital ecosystem: website, paid media (Google Ads, LinkedIn Ads), and email programs.
• Lead organic growth initiatives, conversion rate optimization, paid campaigns, and lifecycle marketing programs.
• Manage Benevity’s digital agency (SEO & paid media), ensuring ROI and alignment with strategy.
• Lead, coach, and develop a team of specialists
• Drive strategy and execution for:
• 
  
  
  
• Website: Optimization, experimentation, and conversion improvements in Webflow.Organic Search: Partner with SEO agency to drive rankings, traffic, and brand visibility using Semrush and other tools.

• Paid Media: Manage budget and execution for performance-driven campaigns on Google and LinkedIn.
• Email & Lifecycle Marketing: Improve engagement, nurture flows, and conversion through Marketo.
• Analyze performance data and report progress weekly, providing insights and recommendations to leadership.
• Collaborate with cross-functional teams to support integrated campaigns that drive pipeline.
• Ensure all digital touchpoints reflect Benevity’s brand, voice, and commitment to purpose-driven impact.Own budget allocation across digital programs, investing where performance is strongest.

DISCOVER YOUR PURPOSE AT WORK

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.