Senior Manager, Digital Marketing & Paid Media at Springs Window Fashions

Middleton, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

16 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Paid Media, Agency Management, Lifecycle Marketing, Customer Engagement, Retention Strategies, Digital Analytics, Performance Reporting, Budget Management, Co-Marketing Initiatives, Segmentation, Personalization, Testing Strategies, Cross-Functional Collaboration, Leadership, Communication

Industry

Manufacturing

Description

Description About Springs:Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience—for our consumers, channel partners, and associates—through innovation, quality, and exceptional service. Role Overview: We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programs—from paid media to lifecycle marketing—while serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth. Key Responsibilities: Paid Media & Agency Management Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising. Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals. Own budget management, media mix allocation, and performance reporting across channels. Retail Marketing Partnerships Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation. Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys. Lifecycle Marketing Drive customer engagement and retention through email, SMS, and targeted paid media campaigns. Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle. Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts. Digital Analytics & Insights Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels. Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI. Translate data into recommendations that inform media strategy, creative optimization, and audience targeting. Requirements Education and Experience Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus. 7–10 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing. Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels. Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools. Experience with retail or channel marketing strongly preferred. Excellent leadership, communication, and project management skills with the ability to influence across the organization. How We Work to Deliver a Best Experience: Our Culture Our Core Value: We do the right thing, always Our Seven Cultural Behaviors Empowerment - We trust our people. Ownership - We take 100% responsibility for our roles actions, and results. Leadership - We all lead by example and talk direct with respect (DWR). One Team - We are One Springs Team. Customer First - We consider our customers' needs before every decision. Continuous Innovation - We are constantly learning, innovating, and improving. Speed - We define priorities and operate with a sense of urgency and agility.

Responsibilities

Lead the planning, execution, and optimization of all paid digital campaigns while managing key marketing partnerships. Oversee customer engagement and retention strategies through various digital marketing programs.