Senior Manager, Digital Marketing
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
We are looking strengthen our digital & content marketing capabilities with an addition of a Senior Manager to lead our Content Strategy that cuts across media relations, social engagement, thought leadership and brand & product campaigns.
This person must possess a strong grasp of communication fundamentals (consumer insights, messaging strategy, campaign planning, media tactics, digital planning), content creation with the support of external vendors and usage of digital marketing tools.
To ensure continuity to support the existing scope handled by Brand & Comms Team.

EXPERIENCE

• Minimum 10 years hands on working experience in similar managerial capacity
• Strong leadership skills and management
• Experienced in senior stakeholder management

KNOWLEDGE & SKILL

• Knowledge and passion for the digital space is a plus
• Strong communication skills with good command of written and spoken English. Proficiency in Bahasa Malaysia and/or Chinese is an advantage
• Demonstrates self-confidence, proactive, and a self-starter
• Able to multi-task with good organisational skills
• Good analytical skills, with strong ability to solve problems quickly, think creatively and satisfy internet speed-to-market requirements
• A leader who cares for the team member(s) and is able to coach and inspire
• A team player who can work well with counterparts from various functions/departments and has the ability to influence the work of counterparts
• Skilled at establishing effective relationships with internal and external stakeholders
• Must at least proficient in Microsoft Office solutions (Word, Powerpoint and Excel), Google Analytics and Facebook Analytics.
  Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
  Job ID 24100034