Senior Manager, Digital Marketing Strategy at Emory Healthcare

Tucker, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

0.0

Posted On

17 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Marketing Strategy, People Management, Coaching, Collaboration, Data Analysis, SEO, Content Optimization, Campaign Integration, User Experience, Performance Monitoring, Process Improvement, Digital Publishing, Cross-channel Execution, Marketing Technology, Operational Efficiency

Industry

Hospitals and Health Care

Description

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And more Work Location: Atlanta, GA Description The Senior Manager, Digital Marketing Strategy plays a critical leadership role in shaping and executing digital marketing efforts that drive performance, alignment, and measurable impact across the organization. As part of the Performance Marketing team, this role is responsible for connecting digital strategy to execution by overseeing page publishing, guiding integrated digital campaigns, and ensuring consistency across channels, platforms, and teams. This role manages and develops a team of Digital Marketing Managers, with a strong emphasis on coaching, education, and capability-building to continuously elevate digital expertise across the team. The Senior Manager works closely with partners in Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations to translate campaign goals into effective digital experiences and ensure campaigns are executed efficiently, accurately, and at scale. This role requires strong strategic thinking, people leadership, and the ability to connect complex digital initiatives across multiple stakeholders in a fast-paced environment. People Leadership & Team Development Lead, manage, and develop a team of Digital Marketing Managers, providing coaching, mentorship, and ongoing education Strengthen digital marketing capabilities and support career growth through performance management, feedback, and skill development Foster a collaborative, high-performing team culture focused on quality, accountability, and continuous improvement Digital Strategy Oversight & Campaign Alignment Oversee execution of digital marketing strategy across campaigns, ensuring alignment with business objectives, performance goals, and digital touchpoints Translate integrated marketing and performance campaign strategies into clear digital requirements, workflows, and execution plans Ensure consistent implementation of digital campaigns across channels and platforms Digital Publishing Governance & Experience Quality Guide and oversee page publishing efforts, ensuring digital content is accurate, optimized, on-brand, and aligned with campaign strategy Establish and enforce best practices for user experience, accessibility, performance, and content structure Maintain governance standards to ensure quality, consistency, and compliance across digital experiences Cross-Functional Partnership & Alignment Serve as a key connector across Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations teams Align digital efforts, timelines, and priorities across teams to ensure seamless execution Act as a strategic advisor and escalation point for digital execution challenges Operational Excellence & Process Improvement Partner with Marketing Technology and Operations to improve processes, tools, and workflows related to digital publishing, campaign execution, and optimization Identify opportunities to improve efficiency, scalability, and effectiveness of digital marketing operations Support adoption of new tools, capabilities, and ways of working Performance Monitoring & Continuous Improvement Monitor performance and execution quality across digital campaigns and experiences Use data and insights to inform recommendations, optimization priorities, and continuous improvement efforts Ensure learnings are shared and applied across teams to drive ongoing performance gains Additional Duties as Assigned Travel: Less than 10% of the time may be required Work Type: Hybrid employee - splits time between working remotely and working in the office MINIMUM REQUIRED QUALIFICATIONS: Education: Experience in lieu of degree may be taken into consideration Experience: Minimum of 7 years of experience in digital marketing, marketing strategy, or related roles With 3+ years of people management experience, including coaching and developing marketing professionals Knowledge, Skills & Abilities: Demonstrated experience translating marketing strategy into effective digital execution Strong understanding of digital marketing fundamentals, including web experience, SEO, content optimization, and campaign integration Proven ability to collaborate with diverse stakeholders across multiple marketing disciplines Ability to connect data, insights, and strategy to execution and recommendations Exceptional written, verbal, and presentation communication skills Strong organizational skills with the ability to manage multiple initiatives and priorities simultaneously Preferred Qualifications: Experience: Experience leading and developing digital marketing teams in a large or complex organization Experience working across performance marketing, integrated marketing, content, creative, and marketing technology functions Experience driving process improvement and operational efficiency in digital marketing environments Knowledge, Skills & Abilities (preferred) Strong understanding of digital campaign strategy, web publishing, and cross-channel execution Familiarity with enterprise CMS platforms, marketing automation tools, and analytics platforms JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties. Additional Details Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations. PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Responsibilities

The Senior Manager, Digital Marketing Strategy leads and develops a team of Digital Marketing Managers, overseeing the execution of digital marketing strategies and ensuring alignment with business objectives. This role also involves collaborating with various teams to translate campaign goals into effective digital experiences.