Description:
The Senior Manager, Digital & Retail Media will play a critical role as the driving force behind PowerStop’s retail media and paid digital efforts. They will lead the investment for retail media initiatives to drive top-line revenue and market share growth for our brands on the digital shelf, while building awareness for the PowerStop brand and product assortment in a consistent and thoughtful manner. This individual will be responsible for actively managing our investments in retail media across customers, as well as digital media related to the PowerStop brand and website. From recommending media budgets to building strategy, mix of tactics, and implementation, the Senior Manager, Digital & Retail Media will be the hands-on guide for all things digital media with an orientation towards positive business and financial outcomes.
This position requires a rich experience in retail media activation and digital performance marketing, as well as excellent communication skills and a partnership mindset to work collaboratively with Channel Sales teams, Marketing, Finance, and other key stakeholders. The Senior Manager, Digital & Retail Media will report to the Chief Marketing Officer of PowerStop and will manage our retail media agency of record. Note that this is a hybrid position that requires at least two days onsite at our corporate office in Burr Ridge, IL.

EDUCATION:

Bachelor’s degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus.

EXPERIENCE AND SKILLS:

• 7+ years of experience in digital marketing and strategy; 4+ years in retail media with certification and accreditation (emphasis on Amazon)
• Proven results and success while managing media budgets of $5+ million across digital networks
• Strategic thinker with the ability to translate business needs into tactical media initiatives
• Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices
• Demonstrated ability to manage 20,000+ SKU assortment in a high-volume retail environment
• Superior analytical skills with comfort interpreting large data sets and KPIs to inform decisions
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders
• Hands-on experience managing retail media and digital campaigns, using platforms including retailer ad consoles (Amazon, Ads, Walmart Connect), third-party bid optimization tools (e.g., Skai, Pacvue), and retail shelf analytic tools (e.g. Profitero, CommerceIQ)
• Proficiency with digital media platforms such as Google, Meta, and accompanying analytics tools
• Bias towards action and taking on the hardest problems head-on
• Proactive cross-collaboration with peers to get things done and win together
• Detail-oriented with excellent problem-solving, planning, organizational, and analytical skills
• Proficient in Microsoft Office applications, including exceptional ability in Excel and comfort with PowerPoint and Word
• Honest, ethical, and transparent
• Personal passion around aftermarket, weekend wrenching, and putting a little mud on the tires is a plus!

Retail Media:

• Lead retail media strategy and activation across online retailers with accountability for delivering business and financial outcomes attributed to media activity
• Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner
• Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network), requiring both strategy and fingers-on-keyboard
• Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact
• Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success
• Introduce “perpetual beta” mindset to continually test, measure, learn, and improve efficiency and effectiveness for a large, complex product assortment
• Partner deeply with the Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, ultimately helping positively contribute to overall sales performance
• Develop audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into more simple, consistent dashboards and stories
• Incorporate best practices across retail media networks, gaining inspiration from PowerStop results, category learning, and industry trends and innovations

Digital Media:

• Lead digital media activation, with emphasis on performance marketing tactics, including paid search and paid social media
• Continually optimize for agreed-upon KPIs and drive qualified site traffic to powerstop.com
• Partner with marketing peers and agency on monthly themes, content priorities, and creative assets
• Manage digital media budget and direction to agency partner for annual and monthly spend and goals, along with streamlined reporting on results.

Requirements: