Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The A Side: A Day in The Life
Virgin Music Group is currently seeking a Senior Manager, Digital Strategy for our London, UK office. The Director will lead social media content strategy and fan community management initiatives for the VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, paid media analysis etc.
The B Side: Skills & Experience
How You’ll CREATE:
-

Strategize the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.

• Manage cross-platform social media content calendars and digital fan engagement experiences across owned artist and fan accounts.
• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Strategize and analyze paid media advertising campaigns in support of artist releases across social media platforms, programmatic web platforms, and gaming / innovation spaces.
• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
• Maintain professional relationships with digital and social media partners (TikTok, Meta, Snap, Discord, etc).
• Contribute to and work with creative services departments on digital content creation, scheduling and optimization.
• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs

Person Specification
-

Proven track record of music business experience, focused on digital marketing and strategy

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
• Interest in gaming, metaverse and innovation spaces
• Passion for social media and short form video marketing
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience

Benefits
-

Group Personal Pension Scheme (between 3% and 9%)

• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Medi

Please refer the Job description for details