Senior Manager, Digital at We. Singapore

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Client Leadership, Strategic Counsel, Campaign Development, Account Growth, New Business Development, Integrated Communications, People Leadership, Mentoring, Financial Management, Digital Strategy, Paid Social Campaigns, Content Creation, Social Listening, Analytics, SEO, KPI Reporting

Industry

Public Relations and Communications Services

Description

About Us We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact. PURPOSE OF THE POSITION: This role will be an opportunity to be part of the driver's seat of building an agency of the future and influencing the culture. As a Senior Manager, you will be a driving strategy, building capability, and setting the cultural tone across the team. You will lead with influence, helping to grow APAC's centre of excellence while championing bold, digital-first thinking. This is a role for someone who brings both senior client gravitas and entrepreneurial energy. If you have a vision you believe in, we want to hear it — and help you make it happen. We. is built for people like you. RESPONSIBILITIES: Client Leadership & Strategic Counsel Own and elevate senior client relationships, serving as a trusted strategic advisor with the ability to navigate complex client environments and provide forward-looking counsel Lead high-impact campaign and project development from brief through execution, ensuring strategic alignment and creative excellence at every stage Drive organic account growth by identifying opportunities to expand scope, deepen client partnerships, and demonstrate measurable value Champion and contribute to new business development — from credentials to pitches — bringing fresh thinking and a competitive edge Demonstrate a confident, applied understanding of the integrated communications landscape: earned, owned, paid, social, and emerging digital channels People Leadership & Culture Lead, mentor, and inspire a team of managers, executives, and specialists — creating an environment where talent thrives and careers grow Set the standard for quality, operational rigour, and digital fluency across the team Foster a culture of continuous learning, curiosity, and innovation — upskilling team members and driving collective capability uplift Model collaborative behaviours that bring together strategists, writers, designers, and producers toward shared outcomes Business & Financial Management Demonstrate strong command of financial management: revenue, profitability, pricing, utilisation, realisation, budgeting, and forecasting Manage client budgets, resource allocation, and team utilisation with precision and foresight Contribute to meeting office-wide revenue targets through sound financial planning and proactive client engagement Maintain strict project management disciplines — overseeing execution timelines, deliverable quality, and stakeholder alignment Digital Specialism & Capability Building Lead the development of integrated social and digital strategies, from research and insight through to execution and optimisation Strategise, execute, and optimise paid social campaigns across the full funnel — setup, management, reporting, and iteration Bring strong writing sensibility with the ability to craft platform-native copy and content that drives engagement Maintain fluency across native platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube) and social management tools (Sprinklr, Hootsuite) Leverage social listening, analytics, and SEO tools — including Talkwalker, Socialbakers, Google/Adobe Analytics, WordPress, and keyword tools — to surface insight and guide strategy Design, monitor, and report on KPIs and measurement frameworks that demonstrate client impact Contribute actively to building new capabilities, improving processes, and shaping best practices across the team QUALIFICATIONS: Minimum 6 years of relevant experience in digital marketing and/or integrated communications — including digital campaign management, digital media, paid performance, and/or digital consulting Proven track record of leading and executing campaigns across social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok) and digital advertising channels (SEM, display, paid social) Strong grounding in PR, earned media, and integrated communications principles — with the ability to connect paid, owned, and earned thinking Data-driven mindset with a sophisticated understanding of analytics across digital channels; able to synthesise multi-source data into clear, actionable insights and client-ready narratives Demonstrated success in people management, mentoring, and coaching — with the ability to develop talent and lift team performance Excellent strategic thinking and communication skills, with a proven ability to develop and present innovative digital strategies that align with client goals and drive measurable growth Strong financial acumen and experience managing client budgets, forecasts, and resource planning Entrepreneurial spirit with the adaptability and self-motivation to thrive in a fast-paced, ever-evolving environment Passion for digital-first, performance-led communications and a genuine curiosity for what's next Comfortable working across diverse, multicultural teams and client environments across APAC #LI-EC1 #LI-hybrid Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status. Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Responsibilities

This role involves driving strategy, building capability, and setting the cultural tone for the team, while leading with influence to grow the APAC center of excellence. Responsibilities include owning senior client relationships, leading high-impact campaigns, driving organic growth, and championing new business development.