Senior Manager/Director of Marketing at Gather Health

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

24 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Healthcare Marketing, Patient Acquisition, Community Engagement, Brand Messaging, Digital Marketing, Content Creation, Marketing Automation, SEO, Social Media Management, Graphic Design, Collaboration, Storytelling, Value-Based Care, Lead Capture, Campaign Effectiveness, Referral Partnerships

Industry

Health;Wellness & Fitness

Description

Description Who we are: Gather Health delivers Social Primary Care to older adults. Through our unique and differentiated care model and proprietary technology, Gather Health’s solution drives substantial care outcomes by addressing the whole person needs of our target demographic: older, dual eligible adults, the fastest growing government segment. To address the needs of these clinically and socially complex patients, Gather Health’s Social Primary Care solution is comprehensive and wholistic in nature, encompassing care and community within the four walls of Gather Health Centers and in the homes of its patients. Gather’s model achieves superior care by individualizing care and is reinforced by a three-prong approach: a unique care model quarterbacked by PCPs and supported by multi-disciplinary care teams, tailored Social Care Plans that are led by Gather Guides and facilitated by deeply rooted community partners, and a proprietary “Tech Enabled Home Model.” Founded in 2022 and born out of the Healthcare Foundry Portfolio, Gather Health is addressing a $1 trillion market in primary care for older adults. Today, Gather Health operates in Massachusetts and is working with a multitude of payer partners on aligning value-based care economics to deliver integrated care. Gather’s leadership team has a track record of building and scaling innovative primary care platforms focused on vulnerable populations, including VillageMD and Commonwealth Care Alliance. Gather has raised $30M backed by Maverick Ventures, Khosla, and HC9 Ventures. The final job title (Senior Manager or Director) will be determined based on the incumbent’s experience. Summary of the Sr. Manager/Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults, as well as the community agencies, providers, and other referral sources that support them. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient outcomes. In collaboration with our Growth, Operations, and Clinical teams, the Sr. Manager/Director of Marketing will produce compelling narratives demonstrating our contributions to health equity and community wellness, while supporting the organization’s continued growth. Day-to-day duties: Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values Own the company website as a primary growth channel including UX, messaging, conversion rate, SEO, landing pages, CTAs and content performance Manage the marketing automation CRM including lead capture, scoring, routing, nurturing workflows, automated email sequences and lifecycle campaigns Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment Requirements Minimum Requirements: Bachelor's degree in Marketing, Communications, or related field 5+ years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable. Proven ability to build marketing functions in startup or growth-stage healthcare organization Strong writing and storytelling skills with ability to create compelling content across multiple channels Experience with digital marketing platforms, social media management, and graphic design tools Knowledge of healthcare marketing compliance requirements and patient privacy regulations Ability to work independently while collaborating effectively across growth, operations, and clinical teams Demonstrated success in community-based marketing and local market penetration strategies Familiarity with Salesforce and marketing automation tools Experience marketing within a value-based care model is a significant plus. We are committed to supporting every aspect of your life by offering a total rewards package designed to support your health, financial security, and work-life balance: Health: Comprehensive medical, dental, and vision with day-one eligibility Protection: Company-paid Life, Short-Term, and Long-Term Disability insurance Retirement: 401(k) with company match and immediate vesting Time Off: Generous PTO that increases with tenure and 11 paid company holidays Wellness: Employee Assistance Program (EAP) and supplemental benefit options Gather Health is committed to equal employment opportunity. At Gather, we embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political beliefs, military experience, genetic information, or any other characteristic protected under federal, state, or local legislation. Gather Health uses E-Verify to confirm the work authorization of newly hired employees.

Responsibilities

The Senior Manager/Director of Marketing will develop and execute branding and marketing strategies to engage older adults and their support networks. This role involves collaborating with various teams to communicate the value of Gather Health's care model and contribute to health equity.