The Senior Manager, E-Commerce will deliver digital commerce growth for our brands across omnichannel retailers, online marketplaces, and pureplay. This role will own the end-to-end e-commerce marketing strategy, execution, and performance while providing cross-functional leadership and agency oversight. The ideal candidate has a strong background in Retail Media strategy & execution, Digital Shelf content development, optimization, and syndication, and experience collaborating with customer sales teams.

Responsibilities Include:

• Define and execute e-commerce marketing strategy and objectives aligned with overall business goals across channels (Omnichannel, Online Marketplaces, PurePlay/ Quick Commerce).
• Identify the resources needed to deliver eCommerce growth objectives and build into Omni-Channel Strategy Team annual and 3-year plans.
• Build relationships and drive Influence with cross functional team members such as brand marketing, sales, category management, and insights, to advance eCommerce objections across the organization.
• Retail Media & Performance Marketing - Lead Retail Media strategy, including sponsored search and display media, and be accountable to execution across all platforms (Walmart, Kroger, Target, Instacart, etc.
• Set performance KPIs and oversee campaign execution, budget management, and optimization.
• Set guidelines and guardrails for retail media investment as part of customer JBP and annual selling cycles.
• Partner closely with customer sales teams and ShopCom customer leads to incorporate retail media strategy within overall customer marketing plans.
• Partner closely with Wells Media Team to integrate retail media investment into full funnel IMC planning for brands.
• Digital Shelf Excellence - Responsible for developing Digital Shelf Excellence strategy including PDP content (images, copy, reviews) to drive online visibility and conversion, and organic optimization drivers for priority customers.
• Build relationships with online grocery / retailer.com merchandising teams to translate holistic brand and customer goals to the digital shelf.
• Partner with brand marketing teams to ensure brand positioning and key RTBs are communicated in content strategy.
• Partner with Wells Data Management Team to ensure timely and accurate syndication of Digital Shelf Content across customers.
• Manage direct report to lead execution and management of Digital Shelf strategies.
• Agency and Partner Management - Lead retail media agency team (part of media AOR) to execute retail media investment to achieve eCommerce marketing objectives.
• Define best practices, learning agendas, and needs for score carding and data visualization.
• Ensure retail media, particularly offline programmatic display strategies, are integrated as part of total media planning process for media agency.
• Identify external resources / agencies / services required to achieve Digital Shelf excellence and be responsible for plan to ensure successful implementation with the org.
• Data Analytics & Insights - Develop eCommerce / online scorecards including sales performance, media performance, and digital shelf health.
• Leverage data from internal systems, retail platforms, and 3rd-party tools to drive decisions and improve ROI.
• Partner with BI and analytics teams to build dashboards and performance tracking tools
• Innovation & Thought Leadership - Stay ahead of trends in e-commerce, digital media, and consumer behavior to inform strategy and recommend innovation pilots.
• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 7+ years of experience in E-Commerce or Omnichannel Retail, preferably within a CPG or FMCG environment. Experience on the client side or agency side required. Candidate must have experience managing (either hands-on-key or leading agency / team members) retail media campaigns across multiple platforms. Handson-keys experience a plus but not required. Experience managing direct report employee.
• In depth knowledge of retail media platforms Walmart (WMC), Instacart, Kroger (KPM) and others.
• Understand sponsored search and programmatic retailer display media buying fundamentals.
• Experience using Digital Shelf Health measurement platforms like Profitero, CommerceIQ, Stackline, etc., to build digital shelf scorecards.
• Experience using POS and Panel syndicated sales data like Circana and Nielsen.
• Familiarity with syndication and PIM/DAM tools (e.g., Salsify, OneSpace).
• Proven leadership experience within eComm / Online Grocery and ability to connect eComm objectives to broader org objectives.
• Highly analytical; comfortable with data platforms and drawing actionable insights o Exceptional communication and influencing skills.
• Demonstrated ability to operate both strategically and tactically in a fast-paced, evolving environment.
• Need to be a proactive, self-starter and be able to identify “the jobs that need to be done” to deliver aligned eComm strategies.
• Must be comfortable working with ambiguity and making recommendations and action plans without perfect information.
• Collaborative cross functional partner; strategic and results-driven agency leader.

The base pay range for this position is $128,000 to $179,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

hybrid

• Define and execute e-commerce marketing strategy and objectives aligned with overall business goals across channels (Omnichannel, Online Marketplaces, PurePlay/ Quick Commerce).
• Identify the resources needed to deliver eCommerce growth objectives and build into Omni-Channel Strategy Team annual and 3-year plans.
• Build relationships and drive Influence with cross functional team members such as brand marketing, sales, category management, and insights, to advance eCommerce objections across the organization.
• Retail Media & Performance Marketing - Lead Retail Media strategy, including sponsored search and display media, and be accountable to execution across all platforms (Walmart, Kroger, Target, Instacart, etc.
• Set performance KPIs and oversee campaign execution, budget management, and optimization.
• Set guidelines and guardrails for retail media investment as part of customer JBP and annual selling cycles.
• Partner closely with customer sales teams and ShopCom customer leads to incorporate retail media strategy within overall customer marketing plans.
• Partner closely with Wells Media Team to integrate retail media investment into full funnel IMC planning for brands.
• Digital Shelf Excellence - Responsible for developing Digital Shelf Excellence strategy including PDP content (images, copy, reviews) to drive online visibility and conversion, and organic optimization drivers for priority customers.
• Build relationships with online grocery / retailer.com merchandising teams to translate holistic brand and customer goals to the digital shelf.
• Partner with brand marketing teams to ensure brand positioning and key RTBs are communicated in content strategy.
• Partner with Wells Data Management Team to ensure timely and accurate syndication of Digital Shelf Content across customers.
• Manage direct report to lead execution and management of Digital Shelf strategies.
• Agency and Partner Management - Lead retail media agency team (part of media AOR) to execute retail media investment to achieve eCommerce marketing objectives.
• Define best practices, learning agendas, and needs for score carding and data visualization.
• Ensure retail media, particularly offline programmatic display strategies, are integrated as part of total media planning process for media agency.
• Identify external resources / agencies / services required to achieve Digital Shelf excellence and be responsible for plan to ensure successful implementation with the org.
• Data Analytics & Insights - Develop eCommerce / online scorecards including sales performance, media performance, and digital shelf health.
• Leverage data from internal systems, retail platforms, and 3rd-party tools to drive decisions and improve ROI.
• Partner with BI and analytics teams to build dashboards and performance tracking tools
• Innovation & Thought Leadership - Stay ahead of trends in e-commerce, digital media, and consumer behavior to inform strategy and recommend innovation pilots.
• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 7+ years of experience in E-Commerce or Omnichannel Retail, preferably within a CPG or FMCG environment. Experience on the client side or agency side required. Candidate must have experience managing (either hands-on-key or leading agency / team members) retail media campaigns across multiple platforms. Handson-keys experience a plus but not required. Experience managing direct report employee.
• In depth knowledge of retail media platforms Walmart (WMC), Instacart, Kroger (KPM) and others.
• Understand sponsored search and programmatic retailer display media buying fundamentals.
• Experience using Digital Shelf Health measurement platforms like Profitero, CommerceIQ, Stackline, etc., to build digital shelf scorecards.
• Experience using POS and Panel syndicated sales data like Circana and Nielsen.
• Familiarity with syndication and PIM/DAM tools (e.g., Salsify, OneSpace).
• Proven leadership experience within eComm / Online Grocery and ability to connect eComm objectives to broader org objectives.
• Highly analytical; comfortable with data platforms and drawing actionable insights o Exceptional communication and influencing skills.
• Demonstrated ability to operate both strategically and tactically in a fast-paced, evolving environment.
• Need to be a proactive, self-starter and be able to identify “the jobs that need to be done” to deliver aligned eComm strategies.
• Must be comfortable working with ambiguity and making recommendations and action plans without perfect information.
• Collaborative cross functional partner; strategic and results-driven agency leader