Senior Manager, Field Marketing - Central & South America at TOWNEPLACE SUITES BY MARRIOTT SAN DIEGO AIRPORT LIBERTY STATION

Mexico City, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

11 Sep, 26

Salary

0.0

Posted On

13 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Field Marketing, Strategic Planning, Team Leadership, Project Management, Stakeholder Management, Budget Guidance, KPI Tracking, Market Analysis, Paid Media Campaigns, Content Auditing, Revenue Management, Spanish Fluency, English Proficiency, Presentation Skills, Competitive Analysis

Industry

Hospitality

Description

FIELD MARKETING senior manager, FIELD MARKETING – CASA (Shared service) JOB SUMMARY: The Senior Manager, Field Marketing leads Account Managers and/or Coordinators focused on developing marketing strategies for the properties within a geographical area or portfolio of hotels, with special emphasis on Digital Marketing. Coaches, trains and provides guidance to Account Managers as they design the annual strategic plan for the hotels in their portfolio and also works with Revenue Management and Sales Area leadership to ensure alignment with Area priorities and needs. Under the leadership of the Director Marketing, this individual works to ensure program operations are aligned with continent strategy and to ensure stakeholder buy in and satisfaction. This includes identifying partnership and local activation opportunities, crafting destination campaigns, development of presentations, and helping to develop action plans to improve stakeholder satisfaction. This person is also responsible for selling the shared service to expand hotel participation. Partners closely with key stakeholders and internal/external partners to influence and implement marketing strategies. Drives topline revenue by fully leveraging marketing programs that are integrated with the total hotel strategy. Guides the development and execution of paid media campaigns, content updates/audits, property offers, and other high-impact marketing tactics across all hotels within their portfolio. As part of the Marketing team, this role is fully connected into resources in their Area. The Senior Marketing Manager liaises, educates, and builds deep partnerships with their regional teams to verify all brand, local and digital marketing efforts are effectively integrated with the selling efforts for the organization. CANDIDATE PROFILE Education and Experience: * Language Requirements:  High proficiency (speaking, reading and writing) in English is required.    * Postgraduate or master’s degree in marketing or equivalent preferred * 4+ years of experience in equivalent position with relevant professional experience in marketing, digital marketing or related function, demonstrating progressive career growth and pattern of exceptional performance * +4 years managerial/supervisory experience required * Travel industry, hotel property experience, Field Marketing experience, or related, preferred * Fluency of Spanish required- Portuguese a plus. Excellent communication skills, including writing skills, with great attention to detail. Must be able to develop effective presentations and speak to large/small groups. * Leadership qualities are a must (self-starter) * Must be a team player and collaborate well with multiple stakeholders * Excellent technical and project management skills; ability to handle many diverse projects simultaneously * Attention to detail, critical-thinker and problem-solver * Creative, energetic, takes initiative * Able to effectively work independently or, at times, as part of a team * Ability to identify and track relevant community KPIs * Ability to balance the interests and demands of multiple stakeholders CORE WORK ACTIVITIES The following are specific responsibilities and contributions critical to the successful performance of the position: * Support the ongoing triage of requests from a select group of individual hotels and/or owners for specific marketing guidance and support.   * Proactively identify different marketing opportunities to maximize profitable revenue.   * Support the strategic focus to advance the CALA approach to fostering a Managed and Franchise mindset.  * Partner with marketing leadership to identify and implement work within Marketing COE group to simplify processes and ensure speed to market.  * Aid in designing marketing programming and communications aligned with commercial programming to meet the needs of the hotels across the Continent.  * Support the relationships between the regional teams and the marketing discipline.  * Leads Account Managers/Coordinator focused on developing marketing strategies for the properties, with special emphasis on Digital Marketing. * Serves as subject matter expert to continent and global teams, putting systems and processes in place to improve portfolio performance and create team efficiencies. * Coaches Managers, Field Marketing by providing constructive feedback and supporting ongoing development. * Researches and analyzes major competitors to gain insight into their marketing strategy, competitive environment and the local customer attitudes/behaviors and identifies opportunities for strategic growth and expansion. * Communicates with relevant stakeholders as brand educator and advocates with Owners, General Managers and other property leaders * Develops and implements integrated programs for key market in response to customer needs, market trends, key competitors, brand direction, and stakeholder needs * Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals * Understands owner expectations to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International * Develop a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth * Understand global brand and marketing strategies and their application to the Latin American markets and its consumers * Verify global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to deliver successful, brand appropriate local implementation * Provide marketing budget guidance to property leadership * Share a quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets * Determine KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress. * Educate hotel and regional leadership about strategy, best practices, and policies/procedures to confirm adherence to and adoption of regional guidance. * Identify opportunities for expanding services for a given property; share value of expanded services with property leadership; include ROI analyses for services and campaigns MANAGEMENT COMPETENCIES Managing Responsibilities with Stakeholders * Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives. * Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps. Managing Work, Projects, and Policies * Coordinates and implements work and projects as assigned. * Complies with Federal and State laws applying to procedures. * Generates and provides accurate and timely results in the form of reports, presentations, etc. * Analyzes information and evaluates results to choose the best solution and solve problems. * Manages the flow of questions and directs questions. Supporting Operations * Works with team to put sustainable work processes and systems in place that support the execution of the strategy. * Establishes and maintains complete and up-to-date information to ensure accurate reporting. * Represents team in resolving situations. * Maintains and manages inventory and service operations. Leadership * Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. * Communication - Conveys information and ideas to others convincingly and engagingly through a variety of methods. * Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. * Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution * Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. * Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. * Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships * Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. * Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. * Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability * Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise * Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. * Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. * Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. * Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). * Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues. * Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences. * Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. * Writing - Communicates effectively in writing as appropriate for the needs of the audience. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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Responsibilities

Leads Account Managers in developing digital and field marketing strategies for a portfolio of hotels in Central and South America. Collaborates with regional leadership and stakeholders to drive topline revenue through integrated marketing programs and paid media campaigns.