Senior Manager, Front-Line Marketing – Central UP & UK at The Coca-Cola Company

, , India -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

0.0

Posted On

15 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Consumer Insights, Stakeholder Management, Cross-Functional Collaboration, Data Analysis, Brand Activation, Campaign Localization, Integrated Marketing, Performance Metrics, Market Trends, Promotional Activities, Event Management, Portfolio Management, Governance Protocols, Growth Levers, Communication

Industry

Food and Beverage Services

Description

Location(s): India City/Cities: Lucknow Travel Required: 51% - 75% Relocation Provided: Yes Job Posting End Date: October 24, 2025 Shift: Job Description Summary: Role Overview UP is a must win state for the INSWA OU in the LRP. We have been facing stiff competition from multiple categories and players (national and local) and driving a locally relevant portfolio and marketing strategy complimented by strong execution plans and metrics is critical for business success for the short and the long term. This role serves the bottling entity of SLMG and will be responsible for growing consumer demand in the SLMG markets of Central UP as well as Uttarakhand by working in alliance with INSWA central marketing teams. This role has a wide stakeholder remit and must work closely with franchise operations, C&CL and key bottling leaders and associates. Business Title: Senior Manager, Front Line Marketing – Central UP & UK Career Group: Career Group-B Reports Into: Director, Marketing – Front Line Marketing Lead, UP + Central + East Location: Lucknow, Uttar Pradesh (IN) Focus, Scope and Impact Front-Line Marketing Leadership: Drive the marketing agenda for the states of Central UP and Uttarakhand (SLMG markets) Gain consumer insight through data analysis, market visits, first-hand interaction with consumers, stakeholder interactions. Also, have a firsthand understanding of business performance and the drivers for the same. Own and leverage the IQ process. Work in partnership with brand teams to conceptualize & execute marketing plans needed to achieve the brand & business goals in the markets. Provide input on existing portfolio and brand plans (activities, calendars, execution of allocated DME) as well as look at new opportunities. Manage portfolio conflicts and drive aligned prioritization. Maximize impact and minimize waste of marketing inputs via system alignment and end-to-end integration. Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, IQ calendars, success metrics, E2E and IMX campaigns) in partnership with the network teams. Oversee localization and real-time amplification of IMX campaigns within the region, providing input to central brand and IMX teams. Keep abreast of the emerging trends in the marketplace and align marketing plan with the changing market dynamics. Manage brand activation at the local level, including POS activations, promos, experiential marketing and events (leveraging mkt assets), in coordination with network and bottler teams Maintain regular interaction with the field and set governance protocols for marketing program executions. Network Leadership: Support system processes and drive cadences to ensure well planned and well executed integrated marketing executions. Set clear business and brand metrics for marketing programs and track the same. Feed-forward the learnings for future marketing interventions. Support ABP via identification and articulation of growth levers for the regions that are co-created and aligned with the network. Minimum Qualifications and Requirements: Experience Overall work experience of 8 - 12 years Significant marketing and system experience Experience working in cross-functional and cross-geographical teams preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary Ability to develop relationships with key stakeholders (Category, IMX, Ops, C&CL, bottler teams) and ensure alignment and buy-in on marketing agenda Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers Ability to identify needs for campaign localization or customization as necessary Communication Focus Role will require frequent communication with OU Frontline Marketing Lead, Head of Marketing, OU Category teams, OU IMX team, OU Franchise leadership teams, OU C&CL team, among others. Role will also interact frequently with Bottlers and external parties (customers, agencies) Skills: Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Responsibilities

Drive the marketing agenda for Central UP and Uttarakhand, focusing on consumer demand growth and local marketing strategies. Collaborate with various teams to execute marketing plans and manage brand activations at the local level.