Purpose & Overall Relevance for the Organization:
As part of Digital Partnerships team, the Gift Card pillars looks to grow DTC Ecom/Retail as well as commercial partnerships with Third party retailers, driving traffic and sales through adidas’ DTC digital & retail channels. In this role, the Sr Manager Gift Cards will lead a team of digital experts, playing a crucial part in driving sustainable growth for the European market.

Key Responsibilities:

• Lead a team of experts in eCommerce, Partnerships and Account Management, fostering a collaborative and high-performance work environment.
• Provide guidance and direction to the team, ensuring alignment with overall business objectives.
• Oversee and optimize a diverse portfolio of partners segmented by business sectors, including open and closed loop. Building strong relationships to enhance collaboration and drive mutual success.
• Responsible for Performance Management. Taking ownership of commercial KPIs, such as Liability, Redemption, Traffic, Upsell, and Breakage.
• Lead the creation of contractual partnership agreements and oversee the negotiation process.
• Implement and drive channel strategy across the Gift Card pillar, creating and improving initiatives to meet our commercial objectives, ensuring weekly management of business performance.
• Develop and maintain accurate business forecasts by evaluating partner and country-level performance data.
• Utilize data analysis to gain insights, identity trends, and define improvements and optimizations to enhance performance.
• Collaborate with Account managers to identify growth opportunities and develop tailored plans to maximize the impact of our partnerships, driving sustainable growth.
• Manage a Marketing budget to plan campaigns and visibility, driving traffic and sales during key calendar moments.
• Ensure optimal return on investment by strategically allocating resources and monitoring campaign performance.
• Collaborate with cross-functional teams, including DPC Platform Operations, DPC and eCom Analytics, Campaign Operations, DVM, Product Owners, eCom Growth, Brand Activation and Membership.

Key Relationships:

• Strategic partners.
• Gift Card team
• DPC Platform Operations
• DPC & eCom Analytics
• Global PO
• Global Digital Ops
• Finance

• Lead a team of experts in eCommerce, Partnerships and Account Management, fostering a collaborative and high-performance work environment.
• Provide guidance and direction to the team, ensuring alignment with overall business objectives.
• Oversee and optimize a diverse portfolio of partners segmented by business sectors, including open and closed loop. Building strong relationships to enhance collaboration and drive mutual success.
• Responsible for Performance Management. Taking ownership of commercial KPIs, such as Liability, Redemption, Traffic, Upsell, and Breakage.
• Lead the creation of contractual partnership agreements and oversee the negotiation process.
• Implement and drive channel strategy across the Gift Card pillar, creating and improving initiatives to meet our commercial objectives, ensuring weekly management of business performance.
• Develop and maintain accurate business forecasts by evaluating partner and country-level performance data.
• Utilize data analysis to gain insights, identity trends, and define improvements and optimizations to enhance performance.
• Collaborate with Account managers to identify growth opportunities and develop tailored plans to maximize the impact of our partnerships, driving sustainable growth.
• Manage a Marketing budget to plan campaigns and visibility, driving traffic and sales during key calendar moments.
• Ensure optimal return on investment by strategically allocating resources and monitoring campaign performance.
• Collaborate with cross-functional teams, including DPC Platform Operations, DPC and eCom Analytics, Campaign Operations, DVM, Product Owners, eCom Growth, Brand Activation and Membership