SENIOR MANAGER, GLOBAL MARKETING AND STRATEGIC PARTNERSHIP INITIATIVES

Location: Vancouver, BC
Department: Global Marketing
Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)
Language Designation: English Essential
Posting Close Date: September 10, 2025

KEY ACCOUNTABILITIES

• Leads the development of global trade initiatives, from strategy to implementation, driving alignment with our approach and impact with Team Canada partners. Drives collaboration with international markets as needed for work with global efforts with RTOs, Consortia and travel trade partners.
• Leads the development of strategic marketing activity with global publisher and brand affinity partnerships.
• Supports global planning cycles and consultation as needed with other departments.
• Contributes to the development of strategic marketing plans across the European and Asia Pacific markets.
• Leads the development of tactical plans to achieve market strategy objectives.
• Leads direct report(s) and cross-functional team members to manage the execution of global initiatives and marketing tactics.
• Leverages in-market activities by strategically sharing and recommending key insights, content, and practices from one market to other markets and vice versa.
• Reports on performance, provides strategic consultation, best practice examples and recommendations to the markets as needed.
• Leads global agency management for the market(s).
• Drives partner engagement and collaboration with in-market teams for global initiatives (to include but not limited to trade, publishers, airlines).

THINGS YOU SHOULD KNOW:

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a three-year term role, with a fixed end date.
• This is a unionized role.
  At Destination Canada, we believe that Canada’s diversity is its greatest asset and is what touches travellers’ hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada’s diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.
  We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.

PRIVACY POLICY ACKNOWLEDGEMENT

Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada’s personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.
By submitting your application, you acknowledge and agree to our Privacy Policy

Destination Canada is looking for a Senior Manager, Global Marketing Strategic Partnership Initiatives to join our Vancouver team as we inspire travellers to explore Canada.
The Senior Manager, Global Marketing Strategic Partnership Initiatives leads the strategic development and implementation of global trade, partnership and marketing initiatives across the international markets. This role supports and provides strategic consultation on the development of marketing plans and tactics to promote Canada as a travel destination to the European and Asia Pacific markets.
The role also manages the execution of marketing plans to achieve KPIs and collaborates with in-market teams on channel performance and shares analysis and learnings from other markets.