QUALIFICATIONS

• Bachelor’s degree in Finance, Accounting, Economics, or a related field
• 6–8+ years of experience in FP&A, with a strong preference for experience in GTM finance or SaaS/technology environments
• Experience managing and developing a small team (typically 1–3 direct reports)
• Deep understanding of SaaS metrics (ARR, retention, CAC, LTV, etc.) and sales/marketing performance drivers
• Exceptional analytical, financial modeling, and problem-solving skills
• Strong business acumen with the ability to influence and partner cross-functionally
• Excellent communication and presentation skills; ability to synthesize complex data into actionable insights
• Experience with financial planning tools (e.g., Adaptive Insights, NetSuite, Salesforce, Tableau)

ABOUT THE ROLE

We are seeking a highly motivated and strategic Senior Manager, GTM FP&A to join our Finance team. In this role, you will be a key finance partner to our Sales, Marketing, Product, Renewals, and Customer Success teams, supporting strategic planning, budgeting, forecasting, and performance analysis. You will play a critical role in shaping our go-to-market strategy by providing actionable insights and financial guidance to drive growth and efficiency.

KEY RESPONSIBILITIES

• Partner with GTM leaders (Sales, Marketing, Customer Success) to support strategic decision-making and ensure alignment between financial goals and business initiatives
• Lead the annual planning and quarterly forecasting processes for all GTM functions, including pipeline analysis, headcount planning, CAC/LTV metrics, and ROI on spend
• Build and maintain dynamic financial models to evaluate GTM performance, assess investment opportunities, and forecast revenue and expense trends
• Track key performance indicators (KPIs), identify drivers of variances, and develop dashboards and reports to drive visibility and accountability
• Provide data-driven insights and recommendations to improve go-to-market efficiency and effectiveness
• Collaborate cross-functionally with Sales Ops, Marketing Ops, and Business Intelligence teams to improve forecasting accuracy and data quality
• Support the Marketing team by providing visibility into all marketing spend, evaluating campaign and program ROI, and helping allocate investment toward the highest-performing channels and initiatives
• Partner with the Renewals team to analyze retention trends, forecast renewal performance, and identify opportunities to optimize renewal strategies
• Support board reporting, executive-level presentations, and ad hoc strategic projects as needed
• Mentor team members and help elevate FP&A capabilities across the organization