Senior Manager, Growth Marketing, Direct at AustralianSuper

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Direct Marketing, Media Buying, Acquisition Campaigns, Performance Marketing, Brand Building, Campaign Delivery, Commercial Acumen, Agency Management, Team Leadership, Strategy Execution, Performance Optimization, Budget Management, Data Analysis, Stakeholder Management, Conversion Optimization

Industry

Financial Services

Description

At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members. We are dedicated to building a high-performance environment underpinned by a strong risk culture, ensuring we deliver the best outcomes for our members. Your New Role We’re looking for a Senior Manager, Growth Marketing – Direct to drive measurable member and business growth through high-impact direct marketing. In this senior leadership role, you’ll shape and deliver brand building and performance led media and acquisition campaigns that influence awareness, consideration, conversion and join outcomes across multiple channels. Operating in a highly regulated and competitive environment, you’ll bring strong commercial acumen, deep experience in media and campaign delivery, and a proven ability to turn strategy into results. You’ll work closely with the Head of Brand & Growth Marketing and senior stakeholders across the organisation to build alignment, drive execution and elevate marketing effectiveness. An essential part of this role will be collaborating with creative, media and event agency partners to ensure work is delivered on-time, on-budget and to a high-standard. Provide strong, effective leadership to the direct growth team, setting clear direction, priorities and performance expectations aligned to organisational growth objectives. Build and lead a high‑performing, engaged team by fostering a culture of accountability, collaboration and continuous improvement. Key relationships include but are not limited to * Own and deliver direct channel growth outcomes, with clear accountability for acquisition volume, cost efficiency, and conversion performance. * Design and execute integrated acquisition strategies across paid, owned and earned media, optimising channel mix to maximise return on investment. * Establish clear success metrics for all activity, regularly tracking, reporting and optimising performance to deliver continuous uplift. * Lead the end-to-end delivery of direct acquisition campaigns, ensuring speed to market, quality execution and alignment to the Brand promise. * Partner with cross functional teams to simplify and optimise acquisition journeys, reducing friction and improving join completion and satisfaction metrics. * Translate business strategy and growth targets into actionable, prioritised marketing plans with clear performance trade-offs. * Actively manage budgets to deliver outcomes within financial guardrails, balancing short-term performance with long-term capability building. * Use data and insight to inform decisions, clearly articulating the commercial impact, risks and benefits of proposed initiatives. * Build, lead and develop a high performing growth marketing team with strong capability across media, campaign development and performance optimisation. What You’ll Need   * Min 10 years in similar role with relevant industry experience (superannuation, financial services or other highly regulated environments) * Degree qualification in commerce, business, marketing or similar * Proven experience in a fast-paced, performance-orientated business, demonstrating ability to translate marketing activities into tangible business and performance outcomes * Experience in delivering large-scale brand repositioning initiatives and leading the associated organisational change required for successful implementation * Demonstrated background in operating with large, global brands * Strong experience leading agencies and delivery partners, setting clear performance expectations, driving accountability and continuously lifting creative and media effectiveness while ensuring value for investment * Strong and effective people leadership experience with a demonstrated ability to build, lead and develop high performing marketing teams Life at AustralianSuper AustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we’re happy to discuss what this looks like for you. We cultivate a workplace that champions safety, respect, inclusiveness and diversity. We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know. What’s Next Apply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results. AustralianSuper uses AI to review resumes and conduct initial phone interviews. This involves processing your resume, cover letter, and voice recording in Australia and the USA to help assess your suitability for the applied role. When invited to an AI phone screening, you may opt for a traditional phone screening instead. For information on how we handle your personal data, please refer to our Candidate Privacy Policy. https://www.australiansuper.com/careers/candidate-privacy-notice [https://mcas-proxyweb.mcas.ms/certificate-checker?login=false&originalUrl=https://www.australiansuper.com.mcas.ms/careers/candidate-privacy-notice?McasTsid=20892&McasCSRF=e015018d80db77b71e2ce8371cb84680b28e47595fffb22bc018867df9f45b89] Australian or New Zealand citizenship or Australian permanent residency status is required. Agencies please note: this vacancy is being managed directly by AustralianSuper’s Talent Acquisition team. We will contact our preferred agency partners should we require additional support. Thank you.

Responsibilities

This senior leadership role is responsible for driving measurable member and business growth through high-impact direct marketing, shaping and delivering brand building and performance-led media and acquisition campaigns across multiple channels. The manager will also provide strong leadership to the direct growth team, setting clear direction and fostering a high-performing, engaged team culture.