Senior Manager, HCP Marketing at Braeburn

Plymouth Meeting, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

0.0

Posted On

30 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Project Management, Communication, Interpersonal Skills, Cross-Functional Leadership, Agency Management, Compliance Knowledge, Digital Marketing, CRM Proficiency, Analytical Skills, Market Research, Budget Management, Customer Engagement, Creative Development, Regulatory Knowledge, Insight-Driven Marketing

Industry

Biotechnology Research

Description

Reports to: Director, HCP Marketing Location: Plymouth Meeting, PA (Hybrid) Company Overview: Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery. At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential. Position Summary: The Senior Manager, HCP Marketing, will support the development and execution of strategic marketing initiatives and resources targeting healthcare professionals (HCPs) to support Braeburn’s commercial objectives. This role will be responsible for designing and optimizing personal and non-personal promotional assets across the HCP ecosystem, including digital channels, field resources, CRM, and conference engagement. The ideal candidate will bring a strong understanding of HCP marketing, including specialty pharmacy and buy-and-bill dynamics, and will collaborate cross-functionally to ensure alignment with brand strategy, compliance, and market access. This individual will play a key role in shaping the customer experience and driving brand growth through innovative, insight-driven marketing. Specific Duties: Support the development and execution of HCP marketing strategy across personal and non-personal channels. Design and optimize promotional assets including digital media, CRM, Rep-triggered emails, websites, and field tools. Collaborate with cross-functional teams (Sales, Market Access, Trade, Patient Support, Medical Affairs, Legal, Regulatory) to ensure alignment and execution. Develop creative briefs and oversee agency execution of messaging and tactics to effectively support the brand, while identifying opportunities to leverage AI tools and technologies to enhance efficiency, operations, and performance. Navigate promotional materials through the medical, legal, and regulatory review process. Monitor ROI and performance of marketing tactics; recommend optimizations. Leverage analytics and market research to inform segmentation, targeting, and channel mix. Support strategic brand planning and lead key workstreams from ideation to execution. Manage marketing budgets and ensure timely, cost-effective delivery of initiatives. Represent marketing at industry events and customer engagements to gather insights and feedback. Skills: Strategic thinker with ability to translate insights into actionable marketing tools and resources from concept to execution. Strong project management and organizational skills. Excellent communication and interpersonal skills. Ability to lead cross-functional teams and influence without authority. Experience managing external agencies and vendors. Deep understanding of compliance, regulatory, and legal considerations in pharma marketing. Proficiency in digital marketing tools and CRM platforms. Comfortable working in a fast-paced, dynamic environment. Willingness to travel 10-15% for meetings and events. Education/Experience: Bachelor’s Degree in Marketing, Business, or related field required. 5+ years of pharmaceutical industry experience in marketing or related functions (e.g., sales, market access, analytics). Experience in specialty pharmaceuticals and HCP marketing preferred. Experience in launching or supporting new products in a highly regulated environment. Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company. Braeburn Job Scam Warning At Braeburn, we prioritize the security of your personal information. Be aware of individuals falsely presenting themselves as Braeburn employees or representatives to gain access to your personal information or money through fictitious job offers. Braeburn will never ask for financial information or payment during the job application process. This includes but it is not limited to requests for bank account details, social security numbers, credit card numbers, or any form of payment for application fees, equipment, or software. Any claims that you will be reimbursed for such expenses are fraudulent. We also will not ask you to download third-party applications for communication regarding job opportunities. Be cautious of offers from unofficial email addresses (e.g., Yahoo, Gmail, Hotmail) or those with misspelled variations of official Braeburn email addresses. To ensure you are communicating about a legitimate job opportunity, check that the job is posted on Braeburn’s official career website. If you suspect you have been contacted about a fraudulent position, please contact Braeburn directly through our official channels at info@braeburnrx.com. Braeburn is not liable for losses resulting from job recruiting scams. If you believe you are a victim of fraud, contact the FBI through the Internet Crime Complaint Center at https://www.ic3.gov or your local authorities. Braeburn does not accept unsolicited assistance from search firms for employment opportunities. Resumes submitted without a valid written search agreement will be considered Braeburn's sole property, and no fee will be paid.

Responsibilities

The Senior Manager, HCP Marketing will support the development and execution of strategic marketing initiatives targeting healthcare professionals. This role involves designing promotional assets and collaborating with cross-functional teams to align with brand strategy and market access.